Category: Content

#YouTube over #Facebook when it comes to video until FB figures out TV

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Creators look for reach and ubiquitous  distribution. As soon as FB figures out their role in TV, the pendulum will shift.

VIDEO CREATORS HEAVILY FAVOR YOUTUBE OVER FACEBOOK AS A PUBLISHING PLATFORM: Although Facebook has recently made some headway in narrowing the video viewing gap with YouTube, content creators have continued to find more success on YouTube, according to a report by The Wall Street Journal. In recent months, Facebook has boasted an average of 4 billion daily video views, equaling estimates of historically dominant YouTube. While Facebook’s strong numbers have persuaded many premium content providers to publish content on the social media platform, YouTube content creators post five times as many videos on YouTube than on Facebook, according to the report.

Video content creators prefer publishing more on YouTube than Facebook for two distinct reasons:

First, YouTube users come to the site to watch videos. While Facebook’s audience is first and foremost a social audience, YouTube’s estimated 1 billion users access the site exclusively for its video content. This gives YouTube creators a dependable audience base. For example, 68% of top YouTube creators posted content on both YouTube and Facebook in May, but videos consistently garnered more views on YouTube than on the social media platform, according to Tubular Labs data sited by The Wall Street Journal.
Plus, YouTube allows creators to monetize their content. The video streaming giant allows creators to keep 55% of revenue generated from ads, allowing creators to profit off of their videos. Although Facebook announced plans to introduce the same ad revenue split, it has yet to fully roll out the program. Creators thus have little incentive to develop content specifically for Facebook and its evolving video format.
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4 Ways Google’s News Lab Will Help You Create Awesome Content

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Last week, Google introduced the News Lab, a digital journalism toolbox full of useful reporting tools and lessons about how to use them. If you click to the site, you’ll see that the project offers help with four different areas journalists deal with on a daily basis: research, reporting, distribution, and optimization. There’s even a sleek video about data journalism with testimonials from some well-known media geeks like Vox Editor-in-Chief Ezra Klein and New York Times Upshot Editor David Leonhardt.

http://contently.com/strategist/2015/07/06/4-ways-googles-news-lab-will-help-you-create-awesome-content/?utm_source=facebook&utm_medium=social&utm_campaign=google_news_lab

The Backed Pack: Sphericam 2 opens the next round of VR capture tools | VentureBeat | Gadgets | by Ross Rubin

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The recent explosion of interest in virtual reality poses a problem that’s long been associated with new media: a dearth of content. The original Sphericam 360-degree video camera sought to answer that call a few years ago. It received more than three times its Kickstarter funding goal in 2012, raising more than $34,000.

http://venturebeat.com/2015/07/12/the-backed-pack-sphericam-2-opens-the-next-round-of-vr-capture-tools/

I would appreciate hearing your thoughts on the + or – impact this will have on storytelling and publishing.

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I would appreciate hearing your thoughts on the + or – impact this will have on storytelling and publishing.

One of the hottest new categories of software development revolves around virality prediction. That is, determining what stories and social media trends are about to go viral.

On Wednesday, Google tossed its hat into the ring by expanding Google Trends and introducing real-time trend information — a tool that could change the way researchers and media channels deliver reports and stories.

SEE ALSO: Silicon Valley: There’s a case for Google buying Twitter

The real-time data tool gives users access to the roughly 100 billion monthly searches performed on Google. Available in 28 countries, the tool also merges information culled from Google News and YouTube to form trend reports.

To help explain some of the reasoning behind devoting so much attention to the area of data-driven storytelling, the Google News Lab team posted a video featuring journalists from The New York Times, Vox, ESPN’s FiveThirtyEight and ProPublica, all explaining why data-driven journalism is important.

http://mashable.com/2015/06/17/google-real-time-trends/?utm_cid=mash-com-Tw-main-link

IoT WILL DRIVE BETTER OUTREACH AND ENGAGEMENT BETWEEN GOVERNMENT AND CITIZENS:

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A new IDC report predicts that 50% of government agencies that are engaging in “direct citizen engagement efforts” will put 25% of their program budgets towards IoT and third-platform technologies. IDC calls third-platform technologies the combination of mobile, social media, big data, and cloud computing. Citizen engagement efforts refers to government outreach to citizens for all types of services provided by municipalities. This could include services like waste management, utility usage, and public transportation.

Governments looking to improve quality of life and allocate resources more efficiently will look to IoT and third-platform technologies to improve communications and services they provide to their citizens, according to IDC.

The report maps out five stages of maturity for governments utilizing these technologies to improve citizen engagement and resource allocation, and identifies the most pressing challenges for governments as employee training and implementing learnings that come through IoT devices to better and more efficiently deliver services.

To Drive Brand Engagement, Put Customers Behind The Wheel

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Another example of a great campaign to grow a community around a brand was when Belkin co-created a customizable phone case in partnership with Lego. Belkin encouraged consumers to post their personalized designs on Instagram with the hashtag #LEGOxBelkin. However, what was really cool was the integration of these photos into Belkin’s product page—in essence, allowing consumer photos to sell the phone case for the company.

The benefits of enabling social community interaction within your brand or retail site and encouraging the sharing of interesting, user-generated content include:

1. Increased engagement and direct sales.

2. Reduced bounce rate and deflection to other research channels.

3. Improved brand advocacy and loyalty by offering a place to gain trusted advice, reviews, and help.

4. Greater quantity and quality of UGC that improves SEO and traffic.

5. Free advertising and greater brand awareness with increased social sharing of products and content.

6. Helping to maintain your brand’s authenticity and relevance.
http://m.cmo.com/articles/2015/6/2/to-drive-brand-engagement-put-customers-behind-the-wheel.html?utm_content=buffer927b2&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer

Internet of Things Data Could Fuel Ad Targeting | Data-Driven Marketing – Advertising Age

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The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.
But now that more and more corporations, including Diageo and Mondelez, have tested actual web-connected products in the market, the industry is approaching the next stage of connected appliances and food packaging. That means figuring out where all that information will go and how it will be used. IoT platform company Evrythng sees a home for data generated by connected thermostats, bottles of booze, designer handbags and washing machines in first-party marketing databases.

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The firm is partnering with Trueffect, a digital ad firm specializing in first-party data targeting, to work towards devising ways marketers can use data gathered when consumers use their products. The firms hope to directly communicate with those consumers and, yes, perhaps target ad messages to them. Evrythng and Trueffect exchange product interaction and consumer data through an API integration between their two platforms.
“We’re connecting our systems together and going to market together to do this,” said Andy Hobsbawm, founder and CMO of Evrythng. The company works with liquor maker Diageo and CPG manufacturer Mondelez to embed digital tracking technology into their products, but he would not reveal whether either of the two firms are employing the Trueffect system.
Evrythng assigns a unique ID to the products it enhances, which can be connected through embedded technology — say, in the case of a home appliance — or through a digital tag such as a QR code which connects to a mobile app.
“As soon as the consumer connects the device to the readable element in the packaging, that creates a signal,” said Martin Smith, senior VP of solutions and development at Trueffect.
Diageo used the Evrythng platform to turn bottles of Johnnie Walker scotch into personalized gifts, allowing purchasers to customize a video for recipients. By suggesting purchasers and end users of the product opt-in to receive personalized options from Diageo, the effort helped the spirits purveyor do what most product manufacturers struggle to: find out who is buying — and in this case, drinking — their products.

http://adage.com/article/datadriven-marketing/iot-meets-ad-targeting-evrythng-pair-trueffect/298875/