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The numbers being forecast for the Internet of Things (IoT) are truly mind-boggling.
BI Intelligence finds that the number of everyday and enterprise devices that will soon be connected to the Internet — from parking meters to home thermostats — will be huge.
1.9 billion devices today, and 9 billion by 2018, according to BII estimates, roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.
It will drive trillions in economic value as it permeates consumer and business life.
In the consumer space, many products and services have already crossed over into the IoT, including kitchen and home appliances, lighting and heating products, and insurance company-issued car monitoring devices that allow motorists to pay insurance only for the amount of driving they do.
The Internet of Things (IoT) has enormous potential to drive economic value and social change. But with 85% of things still unconnected and security threats pervasive, the industry has yet to tap IoT’s enormous potential.
The Intel® IoT Platform breaks down these obstacles. It provides an end-to-end platform for connecting the unconnected—allowing data from billions of devices, sensors, and databases to be securely gathered, exchanged, stored, and analyzed across multiple industries.
- Security: Deliver trusted data with a tight integration of hardware- and software-based security that starts where data is most resilient to attack.
- Interoperability: Utilize technologies that seamlessly communicate to one another, help accelerate time to market, and reduce the cost of deploying and maintaining IoT solutions.
- Scalability: Achieve scalable compute from edge to cloud with processors from Intel® Quark™ to Intel® Xeon® and Intel®-based devices, gateways, and datacenter solutions.
- Manageability: Get advanced data management and analytics from sensor to datacenter.
The Intel IoT Platform helps deliver innovations to market faster, reducing solution complexity and delivering actionable intelligence by offering a defined, repeatable foundation for how devices will connect and deliver trusted data to the cloud. And it allows OEMs, SIs, and vertical industries to develop and deploy solutions using building blocks on the Intel IoT Platform.
These solutions help provide a repeatable foundation for the Internet of Things and free up developers’ time to focus on building solutions that expertly address specific customer pain points.
With the Intel IoT Platform, Intel helps IoT innovations get to market faster and allows IOT to reach its full potential worldwide.
Intel® IoT Platform Chalk Talk with Brian McCarson
Chalk Talk: Intel Senior Principal Engineer Brian McCarson discusses the benefits of Intel® IoT Platform solutions and how to connect devices into the cloud while promoting interoperability, scalability, and security across your entire IoT solution.
IBM’s Almaden lab is sacred ground for techies. Set in the middle of 700 grassy acres on a hill south of San Jose, its scientists have filed thousands of patents. They’ve won Turing and Nobel prizes. And almost 60 years ago, they pioneered the first bulky disk drive. Since then, they’ve been involved in successive pushes to miniaturize it and miniaturize it again, so that now even the tiniest of devices can gather and store data.
Today, Big Blue is putting that tiny technology to work, developing a multi-application gas sensor that could help airports detect and track biochemical threats, determine whether the steak in your fridge has spoiled, or even diagnose breast cancer and other diseases simply by analyzing your breath. Click for more if this story.
Google released a new 360-degree immersive video on its Spotlight Stories app yesterday—the first that features real human actors instead of animation. It’s an action-packed short directed by Fast & Furious director Justin Lin. I downloaded the 1GB 360 video and took it for a literal spin (I was sitting in a swivel chair). It’s so realistic it’s almost problematic.
The short is extremely impressive, and a good taste of what movies could become once VR becomes more ubiquitous. But it also shined new light on the rivers yet to be crossed. By inserting you into the movie, into the action, it actually breaks the fourth wall and makes it harder to suspend disbelief.
ONLINE SHOPPERS RELY ON VIDEO TO INFORM PURCHASE DECISIONS: Online videos are proving to be a major motivating factor in consumers’ online shopping decisions, according to a report by Liveclicker. In fact, the popularity of product-related content on YouTube is what drove the platform to recently make videos “shoppable,” as we highlighted recently. There are unique benefits to using video for shopping-related content:
Video is helpful to shoppers who are researching a product. 58% of consumers find companies that provide product videos to be more trustworthy than those that don’t, according to Liveclicker. Seeing the seller or another customer talking about the product builds a sense of trust in the quality of the company’s work.
Video content also helps with branding. Online videos are one of the most-shared forms of digital content today. Posting to YouTube or hosting videos on their websites increases merchants’ traffic and generates more customers.
This is a clear example of the convergence between video content and online shopping. As more online users utilize video to make shopping decisions, it will become more important for video producers to become aware of what will influence their shoppers to hit the “buy” button.
More than ever before, consumers are in the driving seat when it comes to brand communications. They are both savvy and cynical, making it ever more challenging to produce content that cuts through. Content can be a fantastic way to build relevance and engagement with your audience, leveraging their interests through credibility and awareness. However, in this day and age, it’s essential that brands think beyond the obvious content options and be more creative with how they speak to their audience, while still adding value. To hit the sweet spot, brands must therefore create a balance between their objectives and listening to its audiences’ passions – and deliver content when and where they want it.
Adrian Pettett, CEO of Cake, recently made the statement that “There’s never been a greater need for boldness and disruption. Ultimately it’s about brilliant ideas, now more than ever.” Brands need to be more creative and bolder in their approach to content today to stand out and appeal to their audience. More often than not, content is viewed as a sure fire way to deliver messages but brands are not accurately observing how their audience consume content and in what way.
We recently asked 2,000 UK consumers what their views are on branded content, why they think brands create content and what methods are most effective. Our research showed that exactly half (50%) claimed that when brands produce content that is intrusive, they are likely to think less of a brand, whereas 45% said content that is entertaining is most memorable. From our research, it is clear that brands need to give content more attention to ensure they are adding value to their consumers, while of course meeting the required objectives for their brand.
Red Bull is a brand that emulates this brilliantly and genuinely gives a unique experience to its consumers. With the creation of The Red Bull Music Academy, it has united its core fan base with what is most important to them – the power of music. Its series of global music workshops and festivals are a collaborative platform that brings together the brand’s core values with people who are passionate about music creativity. Red Bull has achieved a status beyond giving consumers ‘wings’ in the form of its taurine-fuelled energy drink and created a place for itself in contemporary culture. It has given real-life experiences to people across the world that are deeply entwined within the participants’ lives, making it almost impossible to separate where the brand experience starts.
It’s critical that brands have a clear vision of what their content needs to achieve to ensure they are using the right creative mechanism to create a memorable connection. Finding a way to say something interesting to your audience which enriches their experience through entertainment and creativity will prove you have a genuine reason to speak to them. This in turn will strengthen your relationship with them as they entrust you with their attention. Getting the balance right between the messages you’re communicating and how this plays into your overall strategy against what your audience is most interested in will be the deciding factor in making content cut through.