I love it when innovation pushes content. Why you should #explorein360

How we engage with content has evolved in major ways since our inception in 2005. We pioneered new formats, new experiences and new ways for audiences to engage with content leveraging Adobe Flash via interactive video experiences. In about 2008, we witnessed what would be known as the beginning of the demise of Flash and the dawn of a whole new way of producing and delivering content via HTML5. YouTube embraced HTML5 and deployed tools allowing content creators and advertisers to distribute unique content across many platforms, at scale.

Our partnership with YouTube over the years has allowed for some pretty awesome branded experiences.

We are proud to announce a whole new world of content on YouTube with the launch of YouTube’s 360 video. JK Imaging Ltd. who, through a Global Licensing agreement manufactures and sells KODAK-branded digital imaging products, came to The Buddy Group with a unique business challenge — engage and identify a niche target audience in a new and innovative way. The goal was to utilize YouTube’s newly launched 360-degree video platform to get ahead of the curve and create a video experience unlike any other using the KODAK PIXPRO SP360 Action Camera. The campaign, “Take a Look Around”, seeks to excite, engage and enable “Revolutionary Creators” to capture and share their world in 360-degrees.

Launched today you will find a unique content hub that helps to educate, show capabilities and engage consumers as they explore video through the eyes of one of four personas: the visionary, the enthusiast, the wanderer, and the adventurer.

The website which launched prior to VidCon 2015 was designed to mimic the viewing experience of a 360-degree video. By dragging the mouse and cursor around the browser users can start to experience what a 360-degree camera can capture. It’s no longer about filming what’s in front of you. We’re changing the way people think about video. The KODAK PIXPRO SP360 Action Camera enables everyone to take a look around and capture life the way it’s truly meant to be seen—in all its 360-degree glory.

From 360 to personalization, how we all engage and interact with videos is about to change for the better.I am excited for this new wave of content and I encourage you to open your YouTube app on your mobile phone and do a search for “Take a Look Around“. The experience is pretty awesome!

YouTube evolves app and content creators benefit

YOUTUBE’S NEW INCENTIVES HIGHLIGHTS DEMAND FOR VIDEO CONTENT CREATORS: YouTube redesigned its mobile app in an effort to keep its top content creators from publishing videos on rival video streaming sites, according to The Wall Street Journal. The new mobile app will showcase content produced by popular YouTube personalities and will allow viewers to expand vertical videos to take up the entire mobile screen. Both capabilities aim to increase the amount of views each video will receive. The redesigned mobile app marks YouTube’s latest move in its battle to retain top video creators amid growing competition from Facebook. YouTube’s top creators post five times as many videos on YouTube than Facebook, but Facebook’s recent plans to potentially offer the same monetization scheme as YouTube has increased pressure on YouTube to keep its creators happy. While the new strategy won’t actually keep content creators from posting videos elsewhere, YouTube is trying to retain its position as the most attractive video site for these creators.

YouTube’s top content creators are an essential part of its video strategy for two major reasons:

YouTube’s top creators drive a loyal base of users to the site. PewDiePie, one of YouTube’s most popular creators, tallies nearly 40 million channel subscribers. This loyal user base will be essential as YouTube invests more in its original content offerings. Last week, YouTube hired MTV’s former programming chief to head its original content division, which plans on creating original series around popular content creators.
Popular content creators will help the company further monetize its platform. If YouTube can keep popular content providers exclusively on its platform, it could boost interest in the video streaming site’s proposed ad-free subscription service.

Internet of Things: Where IoT Growth is Coming …

For Internet of Things (IoT) designs, the consumer segment is a sexy siren call, but enterprise applications are where the money is, according to a top analyst from IDC.

Vernon Turner, senior vice president of enterprise systems and IDC Fellow, said consumer whims coupled with volatility among  providers — due to mergers and acquisitions — make IoT far less lucrative in the near term than the enterprise. The latter segment is where companies want to drive more efficiency into their operations and nurture loyalty among customers by leveraging IoT technology.
Turner said that by 2018 the consumer sector will account for 30 percent of the installed base of IoT devices, while the enterprise will account for the rest. However, the consumer sector will generate just 10 percent of the anticipated spend in that year, he noted.
“The real value for IoT is in the enterprise space,” Turner said during an IDC online webinar Thursday (July 23).


Destroying Customer Trust is as Simple as…

If you shopped for a motorcycle, would you ever stop to consider that a Harley-Davidson wouldn’t deliver the power and style that Harleys have come to represent in our collective subconscious? Likely not, because you trust the brand to deliver on its promise of cruising down the open highway with a 100-horsepower engine underneath you.

Every bike Harley manufactures delivers on its brand promise, and as a result, its customers and advocates trust it to continue delivering. This dynamic is the cornerstone of the “trust economy,” a term coined by Rachel Botsman in a 2012 TED Talk. Positive interactions with a brand result in building trust. Negative interactions result in erosion of trust.

Understanding and joining this trust-based economy is relatively simple in concept: deliver on your brand’s promises to your customers. They key, according to Ray Wang, analyst for Constellation Research, is building trustworthy brand experiences—and not engaging in activities that destroy trust.

“You’re not competing with other companies; you’re competing for time and attention,”says Wang. “And that competition is for experiences and outcomes.” When a customer’s experience and the outcome of an interaction deliver on the brand’s promise, that builds trust.

Wang cites Airbnb, a digital startup whose entire value proposition has become a model for the trust economy. “Airbnb doesn’t sell rooms. They don’t sell nights. Their entire value is as a trust network.” Customers can trust the rooms they rent, and landlords can trust customers, for the same reasons: the compounded outcomes of past experiences on both sides. Customers and landlords both review interactions, building positive (or negative) trust profiles on both sides.

So how does a business compete in this trust-based economy? Deliver on your brand promises, Wang says. Here’s how in five simple steps.

Personalize experiences. Know who your customers are and what they want, and create experiences for them that deliver on your brand’s promises. For every interaction that accomplishes this, you build trust.
Operate with transparency. “Always operate with an understanding that everything eventually becomes public,” Wang says. That way nothing inadvertently sabotages your efforts.
Build credibility. Wang outlines a series of questions to ask: do you promote trustworthiness through external certificates? Do you promote trust through customer testimonials? Do you run truthful marketing campaigns? These seem simple, but if the answer is “no,” you’re damaging your customers’ trust.
Make it easy to complain. Companies often turn away from customer complaints, but Wang explains, they serve double duty: they’re data points about where you’re failing, and offer the ability to complain (and to feel heard) actually builds customer trust.
Guarantee satisfaction. The natural corollary to offering a forum for complaints—and delivering on the brand experience—is making sure that you can always guarantee a customer will be satisfied.
The trust economy can be hard to navigate, especially for companies that aren’t familiar with the principles of providing great customer outcomes and experiences. For those companies looking to avoid being left behind by the companies already offering these experiences, a great place to start is Ray Wang’s entire webinar, available on demand.


#YouTube over #Facebook when it comes to video until FB figures out TV

Creators look for reach and ubiquitous  distribution. As soon as FB figures out their role in TV, the pendulum will shift.

VIDEO CREATORS HEAVILY FAVOR YOUTUBE OVER FACEBOOK AS A PUBLISHING PLATFORM: Although Facebook has recently made some headway in narrowing the video viewing gap with YouTube, content creators have continued to find more success on YouTube, according to a report by The Wall Street Journal. In recent months, Facebook has boasted an average of 4 billion daily video views, equaling estimates of historically dominant YouTube. While Facebook’s strong numbers have persuaded many premium content providers to publish content on the social media platform, YouTube content creators post five times as many videos on YouTube than on Facebook, according to the report.

Video content creators prefer publishing more on YouTube than Facebook for two distinct reasons:

First, YouTube users come to the site to watch videos. While Facebook’s audience is first and foremost a social audience, YouTube’s estimated 1 billion users access the site exclusively for its video content. This gives YouTube creators a dependable audience base. For example, 68% of top YouTube creators posted content on both YouTube and Facebook in May, but videos consistently garnered more views on YouTube than on the social media platform, according to Tubular Labs data sited by The Wall Street Journal.
Plus, YouTube allows creators to monetize their content. The video streaming giant allows creators to keep 55% of revenue generated from ads, allowing creators to profit off of their videos. Although Facebook announced plans to introduce the same ad revenue split, it has yet to fully roll out the program. Creators thus have little incentive to develop content specifically for Facebook and its evolving video format.
Thank you to Business Insider. Sign up!

KT, Nokia Networks launch first IoT lab in Korea – FierceWireless:Europe

KT has joined forces with Nokia Networks to set up what it describes as Korea’s first Internet of Things (IoT) lab in a bid to help the South Korea-based operator fulfil its goal of becoming “the number one player in Korea’s IoT market”.

The lab will provide IoT-related technical expertise and knowledge to small and medium-sized partner companies to help foster a connected digital ecosystem.

This initiative is based on a memorandum of understanding (MoU) signed by both companies during this year’s Mobile World Congress (MWC). KT and Nokia Networks also agreed to implement the world’s first LTE-M field trial for the interconnection of sensors by the fourth quarter of this year.