Wireless: the next generation #iot

The advent of 5G is likely to bring another splurge of investment, just as orders for 4G equipment are peaking. The goal is to be able to offer users no less than the “perception of infinite capacity”, says Rahim Tafazolli, director of the 5G Innovation Centre at the University of Surrey. Rare will be the device that is not wirelessly connected, from self-driving cars and drones to the sensors, industrial machines and household appliances that together constitute the “internet of things” (IoT).

Great insight on Economist.

http://www.economist.com/news/business/21693197-new-wave-mobile-technology-its-way-and-will-bring-drastic-change-wireless-next?fsrc=scn/fb/te/pe/ed/wirelessthenextgeneration

I don’t care if you are annoyed by my posts: I am posting for me #ragnarrelay

 

Setting Goals & Accountability

Some of you may have seen me posting across my social status’ attributed to my health and physical accomplishments. If the posts annoy you, delete me. It’s fine, seriously. I am cool with it. What I am doing is for me and not for you, but I accept that losing you as a connection may be the consequence of taking care of myself.

I am training to accomplish a personal goal of completing my 4th Ragnar Relay. This race will take me and my team 200 miles south, from Huntington Beach to San Diego over a 36 hours period.

Here is the catch- I am not a runner. In fact, just 4 years ago before I trained for my first Ragnar I was very much overweight and had been nearly all my life.

 

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Much larger me

I was tired all the time.

I was unhappy with how I felt and my digestive system was a mess.

I had no concept of the idea that one actually eats for “fuel” not to “fill”.

Training for Ragnar changed my life.

I found that by setting a goal (to compete) and knowing that 11 other members of my team were counting on me to complete each leg of the race in a respectable time sparked something  in me that I didn’t really know was dormant; my desire to overcome. Being an entrepreneur, competitiveness and team building is part of my daily life. What I didn’t realize about myself was that  by setting goals and sharing them with others would create a support system and help to keep me accountable. In the case of working out, sharing what I am doing to train also helps others to see that I take myself (my health, family time and me time) serious; something that I have found to be critical to success in business interestingly enough as it provides the opportunity to find perspective.

My runs have become my time. My runs have become my time to let things go that have been bothering me. My runs have become the time I use to think about all aspects of my life (Family, Business, Future, Fiscal) allowing me to be more efficient in the rest of my day.

I am not a runner but running has changed my life.

I know that every hour I spend on me in this manner is one more hour I will be on this earth spending time with my family- and that is the best investment I can make bar none.

 

As such, I post my accomplishments because it helps me to be accountable and to ensure that I keep on track to achieve my goal of kicking Ragnar’s ass (again).

To those of you who like or comment on my runs I say THANK YOU. Your encouragement helps me to be accountable to myself and I appreciate it.

Special thanks to Joe Carrier and Matt Gray for introducing me to my new self. Shout out to April for the amazing meals at 7pm that keep me fueled not just filled http://homeby7.wordpress.com 

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When the World Is Wired: The Magic of the Internet of Everything – Singularity HUB

http://singularityhub.com/2016/02/09/when-the-world-is-wired-the-magic-of-the-internet-of-everything/#%2EVrpyn88UTbE%2Elinkedin

Unexpected convergent consequences: This is what happens when eight different exponential technologies all explode onto the scene at once.

An expert might be reasonably good at predicting the growth of a single exponential technology (e.g., the Internet of Things), but try to predict the future when the following eight technologies are all doubling, morphing and recombining. You have a very exciting (read: unpredictable) future.

1. Computation

2. Internet of Things (Sensors & Networks)

3. Robotics/Drones

4. Artificial Intelligence

5. 3D Printing

6. Materials Science

7. Virtual/Augmented Reality

8. Synthetic Biology

The enterprise is growing faster than consumer:IOT

HIGH PRICES MEAN THE SMART HOME MARKET WILL DRAG ON CONSUMER IoT ADOPTION: Lack of consumer demand will inhibit IoT adoption, as many consumers are turned off by the high prices of many consumer IoT products, a recent Motley Fool article predicts. The article questioned the reliability of forecasts predicting billions of IoT devices will be deployed over the next few years, citing a consumer survey by Accenture in which 62% of respondents called IoT devices too expensive. The Motley Fool article points out that enterprises will be faster than consumers to adopt IoT devices, as  the data extracted from these devices will be extremely valuable for them.

BI Intelligence agrees with the assessment that enterprises will adopt IoT devices faster than consumers. We predict that 24 billion IoT devices will be connected by 2020, with enterprise IoT devices making up the biggest share of that installed base, followed by the government and then consumer sectors. The consumer sector will make up only about 20% of the IoT devices connected in 2020, according to our projections. Additionally, we believe that the smart home market will slow overall consumer adoption of the IoT because of the price concern that Accenture found, but other consumer IoT device categories will flourish.

The connected car, smart home, and wearables categories will make up the majority of the consumer IoT market. The connected car market is set for fast growth as automakers are connecting more and more of their models. Between 35-40% of cars shipped in the US last year were connected, and we expect about two-thirds will be connected in 2016. Typically, the car’s connection is already built into its overall cost, and consumers can often get their car added to their mobile data plan for around $10 per month.

BI Intelligence also predicts that annual wearable shipments will grow by 39 million over the next four years. Fitness trackers (the most popular category of wearables) can be bought for less than $100. To compare that to a popular smart home device, the Nest thermostat costs $250. The majority of consumers are not willing to pay $250 for Nest’s product when they can buy a non-connected thermostat for $20 or less. So we expect the smart home market to grow slowly in the near-term until device manufacturers can bring down the cost of their products to make them more affordable for consumers.

The enterprise is growing faster that consumer:IOT

HIGH PRICES MEAN THE SMART HOME MARKET WILL DRAG ON CONSUMER IoT ADOPTION: Lack of consumer demand will inhibit IoT adoption, as many consumers are turned off by the high prices of many consumer IoT products, a recent Motley Fool article predicts. The article questioned the reliability of forecasts predicting billions of IoT devices will be deployed over the next few years, citing a consumer survey by Accenture in which 62% of respondents called IoT devices too expensive. The Motley Fool article points out that enterprises will be faster than consumers to adopt IoT devices, as  the data extracted from these devices will be extremely valuable for them.

BI Intelligence agrees with the assessment that enterprises will adopt IoT devices faster than consumers. We predict that 24 billion IoT devices will be connected by 2020, with enterprise IoT devices making up the biggest share of that installed base, followed by the government and then consumer sectors. The consumer sector will make up only about 20% of the IoT devices connected in 2020, according to our projections. Additionally, we believe that the smart home market will slow overall consumer adoption of the IoT because of the price concern that Accenture found, but other consumer IoT device categories will flourish.

The connected car, smart home, and wearables categories will make up the majority of the consumer IoT market. The connected car market is set for fast growth as automakers are connecting more and more of their models. Between 35-40% of cars shipped in the US last year were connected, and we expect about two-thirds will be connected in 2016. Typically, the car’s connection is already built into its overall cost, and consumers can often get their car added to their mobile data plan for around $10 per month.

BI Intelligence also predicts that annual wearable shipments will grow by 39 million over the next four years. Fitness trackers (the most popular category of wearables) can be bought for less than $100. To compare that to a popular smart home device, the Nest thermostat costs $250. The majority of consumers are not willing to pay $250 for Nest’s product when they can buy a non-connected thermostat for $20 or less. So we expect the smart home market to grow slowly in the near-term until device manufacturers can bring down the cost of their products to make them more affordable for consumers.

Please take my Super Bowl survey. Visit http://petedeutschman.com

https://docs.google.com/forms/d/1xef0bsBtbpaTVRsR7Q0ckS41TQPLU9SgqIZcteU5Otw/viewform

Been thinking a lot lately about modes of distribution, awareness and the evolution of engagement since I started The Buddy Group 10 years ago.

I am going to write a post on the topic and need your help.

Following Sunday’s game, please take 2 min to take my fun survey. I will release the results on Monday.

Much Appreciated!

Are you watching Sunday? Please help me out

Been thinking a lot lately about modes of distribution, awareness and the evolution of engagement since I started The Buddy Group 10 years ago.

I am going to write a post on the topic and need your help.

Following Sunday’s game, please take 2 min to take my fun survey. I will release the results on Monday.

Much Appreciated!

Pete

 

https://docs.google.com/forms/d/1xef0bsBtbpaTVRsR7Q0ckS41TQPLU9SgqIZcteU5Otw/viewform

How will wearables influence mobile advertising – News magazine hitech digital posting the new technology

Having read with great interest over the past few weeks a number of different MarketingTech articles on the role of wearable technology in marketing, I wanted to take the opportunity to share my thoughts on what’s happening with wearables in another fast growing area of digital marketing mobile.How will wearables influence mobile advertising,newshitechdigitalMuch like wearables, mobile is still seen by some as a new kid on the block. But while mobile fought to have a presence on media plans in the beginning, in the last 18 months the industry has turned a corner. Mobile ad spend in the UK now accounts for over one fifth 23% of all digital advertising, according to the IAB UK’s 2014 figures.

This change is being driven by proliferation smartphone penetration will hit 2.89 billion globally by 2017 according to the GSMA and by usage many reports estimate that consumers now look at their mobile screens up to 220 times a day. Brands can’t afford to miss out on the mobile opportunity.

Wearables on the other hand are still very much at an early juncture in their trajectory. However, the expectations are just as immense as mobile. In February this year, Cisco forecast that global wearable device connections would total 578 million in 2019, compared with 170 million in 2015.
But will the growth of both these sectors impact each other and, if so, why should marketers really care.

Driving wearables adoption

As well as Cisco’s predictions, industry analysts are falling over themselves to predict an explosion in the Internet of Things IoT over the next few years with the introduction and adoption of connected cars, appliances, wearable technology, and more. Whilst some heralded the shelving of Google Glass earlier this year as the death knell for wearables, we’re still actually just waiting to see where consumer usage on a mass scale will take wearables.

For example, with the recent launch of Apple Pay in the UK, how will Apple Watch users be driven to use their wearable device as a commerce tool? And how in turn will that influence ads being served to them on both that device and their smartphone?

The wearables debate at the moment seems to focus on whether we make technology wearable such as the aforementioned Watch or if you enable wearable things with tech. In these earlier stages, both are arguably as relevant as the other, but the one thing we can be sure of is that it is consumers who will decide how they want to use wearable tech and engage with brands through those devices.

With that in in mind, I believe that the app ecosystem, with mobile at its core, is only going to be more prevalent as IoT and wearables become a reality.

Brands are already considering new screens and interfaces, and will push themselves to innovate and connect with consumers in smart new ways. When it comes to advertising on wearables, wherever the consumer attention goes, and wherever new innovations are delivered through apps, advertisers will follow.

Mobile at the heart of connectivity

In the next few years, we’ll see technology moving into the background as it gets embedded into products we already own. For example, soon we’ll see fabrics that can react to electric charge to change colour, enabling wearers to control light patterns to match other elements in their outfit or colours in the surrounding environment. It would be relatively easy to make part of this fabric a screen when required.

The wearable itself isn’t necessarily where ads will be displayed but the data that will come from wearables will prove to be most valuable. For example, consumers may not carry their mobile on a run, or wear it in bed, but with wearable and smart clothes, brands will be able to acquire and use the data generated.

This increased connectivity between the different parts of our lives, with mobile at its core, will start to give brands a much more holistic view of their audience. It will mean we no longer target consumers by buying ‘off-the-shelf’ audiences, but that every brand audience will be fully bespoke.

Marketers seeking to get ahead need to use the data available to them to analyse how consumers engage as they move across screens, media, and moments.

http://newshitechdigital.com/will-wearables-influence-mobile-advertising/