Last week, Google introduced the News Lab, a digital journalism toolbox full of useful reporting tools and lessons about how to use them. If you click to the site, you’ll see that the project offers help with four different areas journalists deal with on a daily basis: research, reporting, distribution, and optimization. There’s even a sleek video about data journalism with testimonials from some well-known media geeks like Vox Editor-in-Chief Ezra Klein and New York Times Upshot Editor David Leonhardt.

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