Ultimately, it comes down to trust: trusting the sources from which you get information, whether it’s from brands, news sources, family members, Twitter accounts, or wherever you’re engaging. @dotlot @thebuddygroup

There’s no question that we live in a society in which information moves faster than ever before. So the old adage that “a lie is halfway around the world before the truth has a chance to put its pants on” is quite accurate.

A recent study in Science found that false news travels faster and wider and that the blame lies with humans. It’s the same reason that gossip tabloids have always flourished and that the Kardashians are so widely followed. Human nature seems to gravitate toward a willingness to spread falsehoods and exaggerations.

And this is why Facebook (and other big technology companies) are in a pinch ahead of the midterm elections. Because what they have to fix isn’t just an algorithm: it’s human behavior. Behavior that they’ve trained with Pavlovian-like responses tied to endorphins that ‘likes’ and ‘retweets’ cause in the brain. The ubiquitous nature of technology and its endemic effects make this a societal problem, with reverberations that are being felt in government, child-rearing, school, and more.

There’s still a need to be aware of and efforts made to stomp out fake news. Interestingly, even amid the growing era of machine learning, journalists may be better suited to do sniff out fake news. That is, journalists who aren’t being coerced into bashing national media companies by their employers.

What’s Life Without Information?

But what’s the answer? One New York Times columnist took a two-month hiatus from digital sources, getting his news only from print newspapers. The result was a less frenetic, richer experience with himself and his family. And an Ohio man completely cut himself off from every kind of news. Those kinds of solutions may not be for everyone, but they do indicate just how deep technology pervades our minds and the need to make some kind of change to our behavior.

Ultimately, it comes down to trust: trusting the sources from which you get information, whether it’s from brands, news sources, family members, Twitter accounts, or wherever you’re engaging. And knowing that you have the power to influence others, because that’s who people trust over all sources. Your employees, customers, fans, family and the like — they’re the ones who will be the best resource when it comes to leading and defending your brand or your story. If you have a good relationship with them and can be consistent and persistent, you stand a chance of breaking through.

As posted on http://braintrust.partners/trust-matters/

This is a great example of how quickly an Internet of Things transforming technology can take off @dotlot

Consumers using digital voice assistants want some help from brands.

Primarily, many consumers want brands to help them improve their knowledge or help organize their daily lives.

However, the top thing they want their favorite brands to do is tap into their voice-controlled smart speakers to provide innovative new products, based on a new study on voice devices.

The study comprised a survey of 30,000 internet users aged 16 to 64 who used voice search within the last month or currently use a voice-controlled smart speaker. It was conducted by Global Web Index.

Here’s the breakdown of what voice tech adopters most want from their favorite brands:

  • 25% — Provide innovative new product
  • 24% — Improve knowledge and skills
  • 19% — Help simplify/organize daily life
  • 16% — Provide entertaining videos, content
  • 15% — Provide personalized recommendations for purchases

Researchers also found that more than a third (35%) of internet users plan to purchase a voice-controlled smart assisting within the next six months.

The adoption of smart speakers varies widely by age. For example, more than half of millennial internet users either use or plan to purchase a smart speaker. Here’s the breakdown by age of internet users who currently use a smart speaker or plan to purchase one in the next six months:

  • 57% — 25 to 34
  • 55% — 16 to 24
  • 49% — 35 to 44
  • 37% — 45 to 54
  • 27% — 55 to 64

This is a great example of how quickly an Internet of Things transforming technology can take off. And this is only one of them.

 

As seen on https://www.mediapost.com/publications/article/316335/voice-assistant-users-want-brands-to-provide-innov.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=108172&hashid=GDUskglhnvDLb35PkVj_E8-yz3s

The #IoT sector is expected to grow to 20.4 billion devices by 2020, and businesses are expected to spend $134 billion annually by 2022 just on cybersecurity for IoT devices

There’s a running joke regarding connected gadgets and the internet of things: “The ‘S’ in IoT stands for security.”

And yes, I’m aware there’s no “S” in IoT.

Oleg Šelajev, a lead developer for Oracle Labs, coined the phrase in 2016, and it pops up almost every time researchers find security flaws with a connected device. And it happens a lot. Think security cameras. Or toys. Or smart locks.

Yet homes, businesses and facilities are stocking up on more and more connected devices, the idea being to make people’s lives easier. The IoT sector is expected to grow to 20.4 billion devices by 2020, and businesses are expected to spend $134 billion annually by 2022 just on cybersecurity for IoT devices, according to Juniper Research.

But more connected devices means more potential vulnerabilities. And the security of these devices hasn’t gotten much better. Researchers have been warning about this issue for years, but the number of threats is only getting worse. The real problem is that no one’s listening.

“We demonstrated problems last year,” Denis Makrushin, a Kaspersky Lab researcher, said at his company’s Security Analyst Summit in Cancun, Mexico, earlier this month. “This year, it’s the same problems, but now with huge numbers.”

Even more distressing is the bigger threat to the more than 8.4 billion IoT devices already available today — especially as security vulnerabilities in old devices keep popping up. So even as politicians and the tech industry look to address this for new products, it’s the legacy gadgets that could prove most vulnerable. It was one of the key themes at the Kaspersky conference, where researchers exposed vulnerabilities affecting decades-old gas pumpsrobots in malls and smart cameras for homes.

Panels at Kaspersky’s 10th annual summit in Mexico took place in windowless conference rooms just a stone’s throw away from Cancun’s sunny beaches. While couples were cooling off by the pool and families were playing in the sand at this popular vacation destination, security researchers were inside showing off vulnerabilities with the gadgets that increasingly run our lives.

It didn’t end with robots and gas stations. Other panels detailed how you could hack a yacht, a car, industrial control systems and hospital tech. The one common thread for all of this research: It wasn’t shiny, new gadgets with security flaws, but devices from years ago. These are the ones makers have moved on from, but people can still buy in stores.

Medical malware

Your typical hospital serves as a case study for how vulnerable we are. Kaspersky Lab’s researchers found 27,716 open entry points for a hacker. Yury Namestnikov, one such researcher, attributes this to a rise in internet-connected devices in hospitals, some of which might not even be medical equipment.

internet-of-things-iot-devices-1705.jpg
IoT devices will number 20.4 billion by 2020. That’s a lot of potential security hazards.

James Martin/CNET

They found issues with the lighting systems, air-conditioning units and printers. Many of them were using out-of-date management software open to attacks. The researchers pointed out that the popular Cancun resort they were staying at might also have these same security issues.

“If you’re an administrator, you need to decide what kind of stuff needs to be on the internet,” Namestnikov said in an interview at the resort. “You need to make inventory, what’s connected and what you should protect.”

Hospitals were among the first victims hit by the WannaCry ransomware attack, preventing patients from getting urgent care while computer systems were locked up. Security is a major concern at hospitals, which hold sensitive data for attackers to target. But hospitals are increasingly embracing connected devices.

“They have to use new equipment to keep up, but they don’t understand a need to adopt security also,” Namestnikov said.

When companies aren’t building their devices with security in mind, it ends up falling on researchers to both find the mess and help clean it up.

Eyes on IoT

There are always new places to find security vulnerabilities.

After successfully hacking the Pepper and Nao robots, Lucas Apa, a researcher from IOActive, said he was interested in a looking at Knightscope, the robot that notoriously was used to disperse the homeless in San Francisco and that comically was found drowned in a fountain in Washington, DC.

For Ido Naor, the Kaspersky researcher who discovered issues with more than 1,000 internet-connected gas stations, he’s always keeping an eye out.

“As researchers, we walk around the world, and check out everything,” Naor said. “Marks, logos, different types of devices we’ve never seen before, and it tickles our mind to look for information about it.”

The scariest thing: Plenty of hackers are probably just as curious.

As seen on https://www.cnet.com/news/iot-attacks-hacker-kaspersky-are-getting-worse-and-no-one-is-listening/

PEOPLE TRUST PEOPLE: The Internet of Things isn’t even so much about things

What the Internet of Things is NOT about

It seems that if your company doesn’t have an IoT strategy nowadays, you might as well quit. But not just any strategy will do. Let’s look at some of the hot topics in IoT today that are unlikely to make a dent in market adoption. Here are some insights from our most recent publication, IoT Developer Megatrends – a short publication on the most important trends for IoT.

iot-megatrends-1

Here’s what everyone knows about the Internet of Things. It’s going to be enormous. We’ll have tens of billions of devices by the end of the decade. This is a multi-trillion dollar opportunity over the next years. All the major players in consumer electronics, mobile, cloud, factory automation, enterprise IT and more will be fiercely competing for a piece of that pie. All this information shouts: [tweetable]if your company doesn’t have an IoT strategy you might as well quit[/tweetable].

Not just any strategy, of course. The history of technology is littered with great concepts and engineering feats that never became mainstream products. It’s worth looking at some of the hot topics in IoT today that are unlikely to make a dent in market adoption.

What IoT is not

A lot of the buzz in the media and on industry forums is about the Internet of Things technology itself. Standards. Security. Privacy. Whether to use Bluetooth, Wifi, cellular or mesh networks. If history is any guide, all of these important questions will get solved over time, but none are an actual roadblock to market adoption. iOS and Android didn’t depend on app standards to revolutionize the smartphone industry, for example.

Meanwhile, product designers have discovered IoT and are adding connectivity (internet) and services to their products with blazing speed. Washing machines, socks, ovens, shoes, cars, door locks, toothbrushes and even flower pots are becoming “smart”. The problem with this “product with an app” approach is that all those disconnected, individual apps will soon become impossible for users to manage.

The Internet of Things isn’t even so much about things. For example, companies like Google-owned Waze achieve better traffic intelligence by crowdsourcing smartphone data rather than through an extensive network of road sensors, typical for a Smart City project. True smart cities have taken note, and are starting to use Waze’s data. Waze literally never shipped a thing.

Breaking Free of Internet and Things

Here’s an uncontroversial, but often forgotten truth. [tweetable]The value of IoT products doesn’t come from the technology or the internet or the things[/tweetable]. Value is created in IoT by making sense of data, turning it into knowledge and meaningful action. It’s not the parking sensor that matters, but finding a free parking spot quickly and without frustration.

This perspective on the Internet of Things has some interesting implications. We predict that the most interesting IoT applications in 2020 will use data that already exists today, rather than new sensors.

Why? Value is created by making sense of data, and many data will have more than one possible source (like in the Waze vs traffic sensor example). New devices will be more expensive to build, install and maintain than solutions that mine existing sources of data. When a solution can be found that doesn’t require new sensors or hardware, it will prevail. Already, companies like Cellint use data from mobile network operators to monitor traffic jams in cities.

Internet of Things is not about how to add a service to my product, but about making my product work with every other service. It’s about how all those sensors, devices, things and services can be integrated into the user’s digital lifestyle. IoT is breaking free from Internet and Things.

How the Internet of Things will create a jobs revolution

The Internet of Things industry is set to define the world over the next few years. Tech pundits believe that in the foreseeable future, we’ll be surrounded by internet-connected objects. From smart kettles to AI assistants, this technology will make us smarter and more productive – both at home and in the workplace.

According to Gartner, there’ll be 20.4 billion connected products in use by 2020, and spending in this lucrative industry reached an estimated $2 trillion in 2017. The research firm has named North America, Western Europe and Asia as regions where this technology will thrive the most. Last year alone, these continents made up 62 per cent of the IoT installed base.

There’s no denying the fact that IoT presents consumers and businesses with a unique and exciting opportunity. But at the same time, there’s been some worry, especially from an employment point-of-view – as more companies invest in IoT and automation strategies, many people fear that they’ll be out of jobs in the future.

However, there are plenty of industry pundits who believe that the Internet of Things will actually create a new breed of job opportunities. Not only are humans needed to make these technologies in the first place, but they’re also crucial in maintaining them. There’s an urgency for professionals who can ensure that connected systems don’t get out of control and become a security hazard, too. Here’s how IoT will result in an employment boost.

 

Security opportunities

While connected technologies offer lots of benefits, they can also be dangerous. Cyber crooks have already amassed millions of IoT devices to launch major cyber attacks, and there’s nothing stopping hackers from getting into driverless vehicles to cause serious harm to humans. As a result, there’s now a demand for IoT security professionals.

Glen Pearse, managing consultant of IT at Heat Recruitment, believes that the most noticeable change will be the number of security jobs created in the tech sector. “It’s a huge sector without including IoT, but the more connectivity we see across the globe, the more vulnerabilities come to light. In addition, we’re going to need far more developers to meet this demand – even though the current market for embedded developers is still remarkably niche,” he tells us.

However, he argues that there’ll be a serious skills crisis if academic institutions and companies are unable to create the right professionals. “To meet the requirement, more developers are going to need to pivot their skillset and move on to hardware coding using C and C++, for example, in addition to their current Full Stack experience. Until IoT becomes secure and, most of all stable, we will see a huge rise in consultancy services – including security analysts and security consultancy specialists,” he explains.

 

Data science bods

Pearse says there’ll be an increasing amount of companies that need employees with artificial intelligence and data science skills as well. He adds: “But developers are still reluctant to take the plunge into a full IoT skillset. It’s just too unpredictable an industry, but these skills eventually need to be brought in-house. Once the teething stages have been summited, and the right security or embedded specialists are in place, the sky’s the limit in terms of IoT jobs – it’s set to have the same impact as radio first did.”

Ian Hughes, an analyst at 451 Research, says there’ll be “obvious roles for hybrid hardware and software engineers”. However, as the number of connected devices grows in volume, businesses will have to deal with increasing masses of complex data. In order to keep on top of this influx of information, Hughes tells us that businesses will need to hire big data experts. Like Pearse, he believes that they’ll play a crucial role in the industry.

“IoT also increases the need for data scientist and security experts, [which] as our survey data already shows are short supply. As IoT architectures evolve to distributed computing and data storage patterns, richer technical skills will be required for build teams to configure those. As user interfaces adjust to represent full digital twins 3D design and data integration will also become more of a requirement,” he says.

 

Other roles

Although the Internet of Things sector is still in the early stages, investments and acquisitions are already commonplace. Analyst company IDC claims that spending on connected technology will reach $1.4 trillion by 2021. Tim Stone, venture partner director of IoT investment company Breed Reply, expects to see “IoT investor” roles increase in the foreseeable future. They’re responsible for finding innovative IoT start-ups and turning them into profitable enterprises.

“The role of the specialist IoT investor is going to grow and become more crucial over the coming years as the adoption and demand for IoT technology increases. More and more industries and sectors are switching on to the need for IoT to help create new business models and increase productivity. Start-ups, somewhat understandably, tend to initially work with traditional technology VCs, as they dominate the market,” he tells us.

Stone admits, though, that IoT is still a risky and challenging sector. The industry’s professionals will need to be self-starters who can master technology but also manage more business-oriented tasks. He concludes: “However, IoT has its own unique challenges and requires a different set of skills and experience than perhaps other technologies. In particular, being able to get to grips with the combination of data and analytics, AI and machine learning as well as in many cases developing devices. Importantly, success depends on being able to then commercialize the technology and as IoT companies start to generate revenue there are job roles created as a result, both at the tech level, such as data scientists, and at the business level, with sales and other critical roles.”

Josh Matteson, from American home services start-up Lula, says that “smart building maintenance” roles will crop up as the area evolves. “Within the next five years, we are going to see a whole new type of home maintenance. With everyone racing to become the household name in smart home devices, there is going to be a huge demand for smart home professionals,” he says.

“With the IoT making home connectivity a reality, the average homeowner may struggle to install the technology themselves. This will create a whole new set of jobs for smart home experts. Within this five-year time frame, smart homes will be considered less of a luxury, and more of a normal household concept. This will increase the number of questions, repairs, and installations.”

Over the next decade or so, it’ll be impossible for consumers and businesses to shy away from the Internet of Things. It couldn’t be clearer that the sector will define the way we live and work. Although the industry is still in its infancy, it’ll create so many opportunities – including new types of jobs. While these examples focus on design, security and investment in particular, we’ll likely see more advanced jobs come to fruition.

As seen on http://www.idgconnect.com/blog-abstract/29735/how-internet-things-create-jobs-revolution