About The Buddy Group

We are The Buddy Group and I am the Chief Buddy.

Buddy Group is a marketing and strategy company focused on making the story-driven, relatable connections that draw brands and their communities closer together.

Pete Deutschman, founder of The Buddy Group serves as both CEO of The Buddy Group and Head of Innovation (Chief Innovation Officer) for Michaels Companies (NASDAQ: MIK) where he is responsible for vision, roadmap and partnership opportunities within the $100 Billion Dollar creative economy.


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