Month: March 2015

Google puts Chrome OS on your TV with its own HDMI stick

Google has unveiled a whole new type of Chrome device, and it’s one that can fit in your pocket. It’s called the Chromebit, and it’s essentially a Chromebook crammed in a dongle. This tiny little package contains a Rockchip 3288 SoC, 2GB of RAM, 16GB of eMMC memory, a USB 2.0 port, WiFi 802.11 ac support, Bluetooth 4.0, a Smart Ready controller and an ARM Mali 760 quad-core GPU. Just like Intel’s Compute Stick, all you have to do to get the Chromebit working is to attach it to any display with a HDMI port, and voila, you’ve turned it into a computer. Unlike the Intel stick though, the Chromebit’s HDMI end actually swivels around so that the dongle doesn’t stick out in an unsightly way behind a monitor or TV. As for battery life, well, Google says it doesn’t really know that just yet as the product is still in testing. Google promises that the Chromebit — the first is made by ASUS — will retail for less than $100. It’ll be available in either silver, blue or orange and will be out later this summer.

Online Video Surges, As Advertiser Budgets Cut Into TV | AdExchanger

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast.

While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due to mobile.

Zenith predicts mobile ad revenue will grow 39.8% through 2017, while desktop display will grow 4.6%.

When a consumer becomes the agency’s customer

This Monday marks the official launch of a unique effort, led by The Buddy Group, to change the way healthy food is marketed.

We need your help.

We want to show that whole food can be just as cool, sexy and desirable as junk food if marketed the right way. Aka, let’s stop trying to educate people on why they should eat real food and instead make them want real food because of its inherent coolness!

It only takes a minute. Please share, give support or otherwise help raise awareness of this crowd funding initiative.

Visit for more information.

Interested in having your company involved in the campaign?

Contact The Buddy Group’s (@bboetger)

Hang w/ Updates Facebook Live Streaming

streaming app Hang w/ has improved its integration with Facebook by adding new features and an in-line video player.

This isn’t surprising with the hype around streaming apps like Meerkat in recent times.

The new updates mean that you can stream videos live to viewers while they are being filmed and they will be available immediately for playback on Facebook when the stream has stopped. It’s not necessary for people to have the Hang w/ app to view the videos either.

B2B: Content Marketing 3x more effective


Our friends at Sketchfolio just released this awesome infographic and I just had to share.

Here is some sound advice:

1)Load this puppy up on your ipad and walk into your CFO’s office.

2) Jump on the closest chair.

3) Pick any three stats from the graphic and read them in your best Sean Connery voice.

4) Close with “Drop the Mic” and quickly exit the room.

OUTCOME: You will get your Content Strategy budgets approved (or, you may be escorted out for an early lunch)