The Internet started with the age of surfing the web through portals to browse one’s way to information, before evolving to search where we went to find information. Now Vurb wants to catalyze the next phase, the age of context, where information comes to you.
The Rise Up Foundation released a report on literacy today, synthesizing research by leading literacy scholars and examining the impact of emerging media on reader engagement. A Question of Literacy investigates how trends such as transmedia storytelling and participatory culture are being designed to improve reader engagement and motivation, not diminish them.
“Kids who are strong readers do better in school and are better prepared to live successful lives,” said Wendy Alane Adams, CEO and Founder of the Rise Up Foundation. “By delving deeper into the psyche of today’s digitally advanced adolescent, we can better understand how to deliver content that will trigger their imagination and convince them to sit long enough to read a book, cover to cover.”
The report, available for download at riseupfoundation.org/a-question-of-literacy, concludes that the tools of new media and transmedia storytelling present opportunities to meet young readers where they are, and to get them to a better level of literacy. As both media consumers and media producers, today’s digital youth have come to expect more immersive forms of engagement. Deepening their experience can both drive engagement and motivate them to take advantage of additional opportunities to read.
Key findings of the report include:
- Youth today are experiencing notable declines in reading for pleasure, presenting a crisis given the correlation between the frequency of reading for pleasure and better test scores in reading and writing.
- Research does not support the common assertion that “digital distraction” is the primary cause for the decline in reading. More notable factors include lack of access to books and an absence of encouragement to read for pleasure at home and/or in school.
- Youth today are motivated by opportunities to participate in co-creation and by being co-constructors of meaning through reading, viewing, understanding, responding, and interacting through storytelling.
- Transmedia storytelling can be used to create multimodal learning experiences that are designed to improve reflective thinking, reading engagement and literacy.
- It is increasingly important to both broaden the definition of and approach to literacy, and begin to address how conventional measures fail to accurately recognize the reading activities that young people engage in when using digital media.
The Rise Up Foundation will use these findings to explore new ways to employ transmedia storytelling in the cause of literacy improvement.
About Rise Up Foundation
Founded by Wendy Alane Adams, the Rise Up Foundation strives to improve the lives of children and families living in poverty and difficult circumstances. Rise Up supports literacy projects as a path toward improving the future prospects of children in underserved communities by making book donations, providing classroom support, and grant-making. In addition to literacy efforts, Rise Up works with organizations committed to defining and solving the problems that chronic poverty brings to children and their communities. For more information, please visitwww.riseupfoundation.org, facebook.com/Rise.Up.Foundation and twitter.com/RiseUpFdn
Healthcare remains one of the biggest markets for the IoT to tap. More programs are emerging that allow patients to connect devices to their health stats, which can then be shared with doctors. Already hospitals are piloting programs to test out Apple’s HealthKit program. HealthKit allows iPhone users to track and share certain health analytics — including weight, blood pressure, and heart-rate. Regulations and privacy remain an obstacle, specifically when it comes to sharing private health data. Once hospitals figure out a way to securely connect patient data with professionals, however, getting consumers on board will be the last hurdle. These findings from Harris Poll indicate that this younger generation will likely be the ones fostering in mHealth to the masses.
Verizon reported that the healthcare/pharmaceutical industry saw tepid growth in the number of M2M connections last year.
A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!
DLD15 – The Four Horsemen: Amazon/Apple/Facebook & Google–Who Wins/Lose…: http://youtu.be/XCvwCcEP74Q
The biggest TV drama among millennials is playing off screen.
So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more than double the rate of previous years, new Nielsen figures show.
Traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4 percent a year since 2012 — tumbled 10.6 percent between September and January.
In the era of smartphones and Netflix, it’s no surprise that traditional TV is losing relevance for younger viewers. But the sudden acceleration is alarming to even the most seasoned analysts.
“The change in behavior is stunning. The use of streaming and smartphones just year-on-year is double-digit increases,” Alan Wurtzel, NBCUniversal’s audience research chief, told The Post. “I’ve never seen that kind of change in behavior.”
Brad Adgate, Horizon Media’s chief researcher and often one of the first to spot trouble, was equally surprised at the sudden drop.
“Usage is really down in the 18- to 34-year-old demographic this season,” he said.
This season’s steep slide means there are almost 20 percent fewer young adults watching their TV sets in primetime than four years ago.
In 2011, 21.7 million young adults tuned in to their TV sets. By the end of last month, that figure had fallen to 17.8 million, according to Nielsen figures.
Adding insult to injury, the median age of the TV audience hit 50 this year. That’s older than the 18- to 49-year-old audience that network executives have banked on for decades.
If the TV-as-an-anachronism trend holds, the implications for the media industry are huge, possibly causing a seismic shift in the $80 billion TV ad market.
Of course, the trend of zero TV doesn’t mean zero video. Millennials are watching online video from Netflix, Amazon Prime, HBO GO and other “streaming” sources.
Consumption of video is bigger than ever. Wurtzel’s research shows a year-over-year increase of 22 percent in subscription video viewing in 2014, and a 26 percent rise in “binge viewing.”
The problem is finding those missing viewers — or measuring them. Nielsen’s traditional ratings don’t capture the full picture, making it tough for networks to monetize viewers who watch shows on smartphones, tablets and other devices.
Network executives are trying to get around the problem. Media giant Viacom, which owns MTV, Comedy Central and other younger-skewing networks, said recently that around 30 percent of its ad deals are based on non-Nielsen data sources.
“Industrywide declines in ratings are generating debate about ways to close the gap between currently accepted ratings and actual consumption,” Viacom CEO Philipe Dauman said in a recent earnings call.
NBC hopes to juice ratings with data on viewers who are watching shows via NBC.com and online hub Hulu. To bolster its case, the network points out that an additional half-million viewers ages 18 to 49 watch the hit show “The Blacklist” on digital devices.