Marketers, Creative Ad Execs Adjust to Video Ads With No Sound – WSJ

Written by mybuddypeted

“Things like the delayed product reveal, the slow ad payoff, that stuff just doesn’t’ work anymore,” he said. “Now you have to think, how do you make this unskippable, which is really hard to do.”
http://www.wsj.com/articles/BL-269B-3667

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