The business implications of the IoT are explored in an ongoing series of Deloitte reports. These articles examine the IoT’s impact on strategy, customer value, analytics, security, and a wide variety of specific applications. Yet just as a good chef should have some understanding of how the stove works, managers hoping to embed IoT-enabled capabilities in their strategies are well served to gain a general understanding of the technologies themselves.
Behind every sensor, piece of code, data point or connected device is a compelling story. Understanding that story and the ideal use case of groundbreaking technology is key to understanding the true power of the Internet of Things (IoT). I am proud to share a recent collaboration with Dell called “Richard Childress Harness The Power of the Internet of Things”; launched at Dell World this week.
Every week, if you are not winning you are losing”
As a technologist I am in awe of how RCR and Dell have come together to answer BIG questions.
As a storyteller I am proud to have The Buddy Group play a small part in telling this story in such a unique way.
Be The Exception: Thank you to Dell and Richard Childress Racing for trusting us discover, create and produce this compelling moment.
HOMEKIT DEVICES HIGHLIGHT MAJOR PROBLEMS HOLDING BACK SMART HOME ADOPTION: The HomeKit ecosystem is suffering from two major problems that have held back growth in the overall smart home market, as evidenced by a comprehensive review of nine HomeKit-compatible smart home devices by CNET.
Smart home device costs need to come down. Several of the HomeKit-compatible devices simply cost too much for the average consumer. The only smart lock that currently works with HomeKit is the Schlage Sense Bluetooth Deadbolt, which costs $230. Regular front door deadbolt locks can cost less than $15. The only smart thermostat that works with HomeKit right now is the $250 Ecobee3 smart thermostat. The Nest smart thermostat, which competes with Ecobee, also costs $250, but a regular home thermostat can cost as little as $20. The wide price gap between connected home devices and non-connected ones is probably the biggest barrier to smart home adoption right now.
Fragmentation can confuse customers who are new to the smart home market. There are two versions of the Ecobee3 smart thermostat – one that works with HomeKit, and one that doesn’t. So customers have to be careful which one they buy if they want to use HomeKit, which is difficult as the two versions of the thermostat look identical. HomeKit also works with the Insteon smart home hub, which can control a full range of Insteon smart home devices including lights, locks, and switches. However, only some of those Insteon products can work with HomeKit, while others don’t. Again, this could confuse customers into buying devices that don’t actually work with HomeKit. This is a problem with other platforms for controlling smart home devices like the Amazon Echo and Nest’s Weave that only work with a limited number of devices right now.
2015 Advertised Prices Of Connected Vs. Nonconnected Home Products
FOR IMMEDIATE RELEASE
IRVINE, CALIFORNIA – October 13, 2015
The Buddy Group, Inc. and Project Hope Alliance, a 501(c)(3) non-profit charity dedicated to ending the cycle of homelessness for kids in Orange County, announced the details today for the Third Annual Buddy Group Invitational to be held on Monday, November 9th, 2015 at the Aliso Viejo Country Club in Aliso Viejo, California.
“Our events in previous years have raised awareness for those in our community who, beyond all odds, seek to Be The Exception(™),” said Pete Deutschman, CEO of The Buddy Group. He added, “By uniting our employees, clients and partners we will once again come together to raise awareness and funds to help Project Hope Alliance end the cycle of homelessness in Orange County.” He continues, “Project Hope Alliance is an amazing non-profit organization with an entrepreneurial spirit like no other. “There are more than 32,000 homeless kids in Orange County,” said Jennifer Friend, CEO of Project Hope Alliance. She continued with, “It is inspiring to see leaders of business, marketing and technology come together on behalf of such an important cause.”
From wacky argyle socks to rock music blasting the greens, The Buddy Group Invitational is one of the most unique and fastest growing un-golf, golf events in Orange County. It is also The Buddy Group’s largest fundraiser, with proceeds raised benefiting the charity and its’ mission.
The format for the Invitational is a 4-player best-ball with unique activities and challenges peppered across the 18-hole course. Raffle tickets will be sold prior to and during the event with proceeds benefiting the charity. Lunch will be generously provided by Wahoos! fish tacos.
Following the tournament, players, sponsors and guests will partake in a special Be The Exception(™) themed Happy Hour hosted by The Buddy Group and the generous sponsors (see below) and silent auction donors. Darren Herman, VP Content Services of Mozilla and Jennifer Friend, CEO of Project Hope Alliance will be this year’s keynote. While the golf event is by invite only, interested parties can purchase tickets to the Happy Hour online. But just like past years, this event will sell-out.
More information about the tournament, including online registration and donations can be found on the event’s website: http://invitational.thebuddygroup.com .
Thank you to our The Buddy Group Invitational 2015 Partners:
Auction.com, Mozilla, Google, BigRentz.com, NBC Sports, OC Register, Signature Control Systems, Top-End Motorwerks, Adorn Premiums, KODAK PIXPRO Digital Camera, MacKenzie Corporation and David August
ABOUT THE BUDDY GROUP
The Buddy Group is celebrating 10 years of evolving what it means to be an agency. By leveraging its vertically integrated creative team, in-house sound stages, proprietary process and technology, The Buddy Group is able to support, identify and create unique experiences with customers. Having expertise in B2B, B2C, the Internet of things, technology (hardware and software), financial services, and CPG verticals has provided unique opportunities for The Buddy Group to collaborate with notable brands such as YouTube, Wells Fargo, Mozilla, Dell, Western Digital, King’s Hawaiian Bread and TP-Link. For more information please visit, www.thebuddygroup.com.
ABOUT PROJECT HOPE ALLIANCE
Project Hope Alliance was formed in 1989 and seeks to end the cycle of homelessness in Orange County, one child at a time. The organization supports homeless students and their families, meeting the unique academic and psychosocial needs of these children. Project Hope Alliance take a two-generational approach to ending homelessness: The organization ends homelessness today through innovative rapid rehousing programs — providing stable housing and financial independence to homeless families; while their team is ending homelessness tomorrow with one-of-a-kind academic empowerment programs uniquely tailored to the needs (and strengths) of homeless children.
Since 2012, Project Hope Alliance’s Family Stability Program has worked with over 120 families to prevent or end homelessness by moving the families into permanent housing with financial independence. These families, representing over 300 children, have moved from motels and shelters into homes where the children can study, play and grow in a safe environment. For more information please visit www.projecthopealliance.org.
The Accelerated Mobile Pages Projects is designed to avoid slow browser load times, so stories can be accessed quickly from within mobile web browsers.
Rumors started percolating about the project last month. The project’s GitHub page is live, but Google says AMP is still in preview mode.
The feature mimics quick-loading elements of Facebook’s Instant Articles and Snapchat’s Discover. However, Google’s mobile pages project differs from previous publishing tools in that it’s not meant to host content. The project relies instead on specially cached links. The technology reduces both rendering time and the time it takes for content to travel from its source to a reader.
In case you missed it, we’re closing out a milestone week here. Not specifically for SundaySky, but for the overall personalized video engagement (PVE) category.
On Tuesday, Conversant launched its own personalized video solution to the market, made possible by its 2014 acquisition of SET Media. The next day, Vidyard announced its acquisition of Switch Merge, adding a personalized solution to its existing video content marketing platform. (This is not the first market purchase we’ve seen; over the summer, Pitney Bowes acquired Real-Time Content.) And while the PVE market got a little deeper in North America, it also got a bit wider across the globe as one of our insurance customers overseas in Japan introduced personalized video experiences to its customer base to support and improve the automobile policy renewal process. (OK, so there was a small SundaySky promotional nod.)
What does all this personalized video market news means?It is interesting to see this PVE market news coming from both sides. On one hand, we have a personalization technology company adding video to its digital marketing suite, and on the other, a video platform adding personalization to its offering. Additionally, one solution lives in the adtech space, focused on targeting anonymous consumers, further building out a consumer’s profile via additional Epsilon data sets and serving personalized videos via paid media across devices. The other, more a CRM and automation play, merging data from third-party integrations such as Salesforce.
But what does this news all mean? No doubt, one constant between the two announcements is to more effectively engage audiences on an individual, 1-to-1 level. We continue to see the varied definitions of what personalization means to marketers and technology providers, and its execution in video. For some, an overlay text of the consumer’s first name in the first frame is enough personalization. For others, a message personalized to a segment of customers, such as their geo-location, is relevance. For us, telling stories and delivering messages that are completely unique to one individual is where we set our bar of personalization.
As our space matures even further, it will be very telling to see just how deep personalization in video can go, and what are the optimal levels of personalization consumers want and brands can deliver on. Welcome to the emerging category of PVE, more solid than ever!