Try it…data shows you will like it (Augmented Reality data)

Most consumers have not tried augmented reality on their smartphone, but those who have tend to use it frequently.

These are among the findings in a survey of 2,200 U.S. adults conducted by Thrive Analytics and Artillry Intelligence.

About a third (32%) of consumers have tried mobile AR. Of those who use it, 66% are active at least monthly and 54% are active weekly or greater.

Top AR uses are games (83%), social (36%) and product visualization (31%). As to AR desires, consumers want more games (72%), city guides (39%), sports (35%) and retail apps (33%).

Of those who use augmented reality, 73% report high or very high satisfaction. Of those who do not use augmented reality, 53% report definitive disinterest and 28% report confusion.

For pricing, 65% of mobile AR users say they would pay $1 or more for an app and 14% say they would pay $5 or more.

A majority (55%) of non-mobile AR users say they are unlikely or extremely unlikely to try it and 28% don’t know where to look for apps or if their phone is compatible.

Of those who use augmented reality, 54% are male, 46% are female, 61% have an income level of $50,000 or more, with 41% of those having an income of $75,000 or more, according to the survey.

 https://www.mediapost.com/publications/article/317992/32-have-tried-augmented-reality-55-dont-plan-t.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=108699&hashid=GDUskglhnvDLb35PkVj_E8-yz3s

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