Category: Marketing

Online Video Surges, As Advertiser Budgets Cut Into TV | AdExchanger

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast.

While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due to mobile.

Zenith predicts mobile ad revenue will grow 39.8% through 2017, while desktop display will grow 4.6%.

http://adexchanger.com/ad-exchange-news/online-video-surges-as-advertiser-budgets-cut-into-tv/

When a consumer becomes the agency’s customer

This Monday marks the official launch of a unique effort, led by The Buddy Group, to change the way healthy food is marketed.

We need your help.

We want to show that whole food can be just as cool, sexy and desirable as junk food if marketed the right way. Aka, let’s stop trying to educate people on why they should eat real food and instead make them want real food because of its inherent coolness!

It only takes a minute. Please share, give support or otherwise help raise awareness of this crowd funding initiative.

Visit http://www.bitetastefully.com/ for more information.

Interested in having your company involved in the campaign?

Contact The Buddy Group’s bryan@thebuddygroup.com (@bboetger)

Hang w/ Updates Facebook Live Streaming

streaming app Hang w/ has improved its integration with Facebook by adding new features and an in-line video player.

This isn’t surprising with the hype around streaming apps like Meerkat in recent times.

The new updates mean that you can stream videos live to viewers while they are being filmed and they will be available immediately for playback on Facebook when the stream has stopped. It’s not necessary for people to have the Hang w/ app to view the videos either.

http://thenextweb.com/apps/2015/03/25/hang-w-updates-facebook-live-streaming-and-adds-in-line-video-player/?utm_source=facebook.com&awesm=tnw.to_t3NHQ&utm_medium=referral&utm_content=Hang%20w/%20updates%20Facebook%20live%20streaming%20and%20adds%20in-line%20video%20player&utm_campaign=share%20button

B2B: Content Marketing 3x more effective

 

Our friends at Sketchfolio just released this awesome infographic and I just had to share.

Here is some sound advice:

1)Load this puppy up on your ipad and walk into your CFO’s office.

2) Jump on the closest chair.

3) Pick any three stats from the graphic and read them in your best Sean Connery voice.

4) Close with “Drop the Mic” and quickly exit the room.

OUTCOME: You will get your Content Strategy budgets approved (or, you may be escorted out for an early lunch)

 

ske-infographic-socialmediaroi-v3a

This is a REALLY big deal: Real Measurement of TV Ad Views | Adweek

Google is testing the ability to measure how many TVs actually showed an ad. Photo: Google Fiber
Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City.

Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.

http://www.adweek.com/news/television/google-fiber-may-have-created-game-changer-real-measurement-tv-ad-views-163604