This Monday marks the official launch of a unique effort, led by The Buddy Group, to change the way healthy food is marketed.

We need your help.

We want to show that whole food can be just as cool, sexy and desirable as junk food if marketed the right way. Aka, let’s stop trying to educate people on why they should eat real food and instead make them want real food because of its inherent coolness!

It only takes a minute. Please share, give support or otherwise help raise awareness of this crowd funding initiative.

Visit http://www.bitetastefully.com/ for more information.

Interested in having your company involved in the campaign?

Contact The Buddy Group’s bryan@thebuddygroup.com (@bboetger)