This is a REALLY big deal: Real Measurement of TV Ad Views | Adweek

Google is testing the ability to measure how many TVs actually showed an ad. Photo: Google Fiber
Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City.

Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.

http://www.adweek.com/news/television/google-fiber-may-have-created-game-changer-real-measurement-tv-ad-views-163604

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