Google is testing the ability to measure how many TVs actually showed an ad. Photo: Google Fiber
Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City.
Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.
Pete Deutschman 