Online Video Surges, As Advertiser Budgets Cut Into TV | AdExchanger

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast.

While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due to mobile.

Zenith predicts mobile ad revenue will grow 39.8% through 2017, while desktop display will grow 4.6%.

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