Category: Uncategorized

THE US SMART HOME MARKET REPORT: Adoption forecasts, top products, and the cost and fragmentation problems that could hinder growth

The US smart home market has yet to take off. Quirky’s recent announcement that it was filing chapter 11 bankruptcy — and selling off its smart home business, Wink — highlights this well.

At its current state, we believe the smart home market is stuck in the ‘chasm’ of the technology adoption curve, in which it is struggling to surpass the early-adopter phase and move to the mass-market phase of adoption.

There are many barriers preventing mass-market smart home adoption: high device prices, limited consumer demand and long device replacement cycles. However, the largest barrier is the technological fragmentation of the smart home ecosystem, in which consumers need multiple networking devices, apps and more to build and run their smart home.

In a new report from BI Intelligence, we analyze current US consumer demand for the smart home and barriers to widespread adoption. We also analyze and determine areas of growth, and ways to overcome barriers.

Here are some key takeaways from the report:

Smart home devices are becoming more prevalent throughout the US. We define a smart home device as any stand-alone object found in the home that is connected to the internet, can be either monitored or controlled from a remote location, and has a noncomputing primary function. Multiple smart home devices within a single home form the basis of a smart home ecosystem.
Currently, the US smart home market as a whole is in the “chasm” of the tech adoption curve. The chasm is the crucial stage between the early-adopter phase and the mass-market phase, in which manufacturers need to prove a need for their devices.
High prices, coupled with limited consumer demand and long device replacement cycles, are three of the four top barriers preventing the smart home market from moving from the early-adopter stage to the mass-market stage. For example, mass-market consumers will likely wait until their device is broken to replace it. Then they will compare a nonconnected and connected product to see if the benefits make up for the price differential.
The largest barrier is technological fragmentation within the connected home ecosystem. Currently, there are many networks, standards, and devices being used to connect the smart home, creating interoperability problems and making it confusing for the consumer to set up and control multiple devices. Until interoperability is solved, consumers will have difficulty choosing smart home devices and systems.
“Closed ecosystems” are the short-term solution to technological fragmentation. Closed ecosystems are composed of devices that are compatible with each other and which can be controlled through a single point.

http://www.businessinsider.com/the-us-smart-home-market-report-adoption-forecasts-top-products-and-the-cost-and-fragmentation-problems-that-could-hinder-growth-2015-9

Customer Experience is the real value of IoT

Probably the best post I have read about the true value of IoT.

 

This misunderstanding of IoT’s role is contributing to a growing list of commercial failures by product manufacturers. Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability. But most often the root cause is that IoT companies with traditional B2B business models and B2B2C distribution channels have been pushing IoT technology rather than addressing the pull of customer needs and tastes.

Being a Mentor: Give and Get @founding #FIworldwide

I have truly enjoyed being part of Founders Institute over the last several years.

As pulled from their website:

“Starting a company is an arduous and lonely journey, and technology entrepreneurship is a constantly evolving discipline. The Founder Institute’s vision is to “Globalize Silicon Valley” and help entrepreneurs across the globe launch meaningful and enduring technology companies.”

These Orange County founders are courageous, disciplined and innovative. I wish them the best as their businesses flourish. Check them out!

http://fi.co/companies?semester=1721&code=9n1Zlw

I don’t care if you are annoyed by my posts: I am posting for me #ragnarrelay

 

Setting Goals & Accountability

Some of you may have seen me posting across my social status’ attributed to my health and physical accomplishments. If the posts annoy you, delete me. It’s fine, seriously. I am cool with it. What I am doing is for me and not for you, but I accept that losing you as a connection may be the consequence of taking care of myself.

I am training to accomplish a personal goal of completing my 4th Ragnar Relay. This race will take me and my team 200 miles south, from Huntington Beach to San Diego over a 36 hours period.

Here is the catch- I am not a runner. In fact, just 4 years ago before I trained for my first Ragnar I was very much overweight and had been nearly all my life.

 

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Much larger me

I was tired all the time.

I was unhappy with how I felt and my digestive system was a mess.

I had no concept of the idea that one actually eats for “fuel” not to “fill”.

Training for Ragnar changed my life.

I found that by setting a goal (to compete) and knowing that 11 other members of my team were counting on me to complete each leg of the race in a respectable time sparked something  in me that I didn’t really know was dormant; my desire to overcome. Being an entrepreneur, competitiveness and team building is part of my daily life. What I didn’t realize about myself was that  by setting goals and sharing them with others would create a support system and help to keep me accountable. In the case of working out, sharing what I am doing to train also helps others to see that I take myself (my health, family time and me time) serious; something that I have found to be critical to success in business interestingly enough as it provides the opportunity to find perspective.

My runs have become my time. My runs have become my time to let things go that have been bothering me. My runs have become the time I use to think about all aspects of my life (Family, Business, Future, Fiscal) allowing me to be more efficient in the rest of my day.

I am not a runner but running has changed my life.

I know that every hour I spend on me in this manner is one more hour I will be on this earth spending time with my family- and that is the best investment I can make bar none.

 

As such, I post my accomplishments because it helps me to be accountable and to ensure that I keep on track to achieve my goal of kicking Ragnar’s ass (again).

To those of you who like or comment on my runs I say THANK YOU. Your encouragement helps me to be accountable to myself and I appreciate it.

Special thanks to Joe Carrier and Matt Gray for introducing me to my new self. Shout out to April for the amazing meals at 7pm that keep me fueled not just filled http://homeby7.wordpress.com 

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Please take my Super Bowl survey. Visit http://petedeutschman.com

https://docs.google.com/forms/d/1xef0bsBtbpaTVRsR7Q0ckS41TQPLU9SgqIZcteU5Otw/viewform

Been thinking a lot lately about modes of distribution, awareness and the evolution of engagement since I started The Buddy Group 10 years ago.

I am going to write a post on the topic and need your help.

Following Sunday’s game, please take 2 min to take my fun survey. I will release the results on Monday.

Much Appreciated!

Are you watching Sunday? Please help me out

Been thinking a lot lately about modes of distribution, awareness and the evolution of engagement since I started The Buddy Group 10 years ago.

I am going to write a post on the topic and need your help.

Following Sunday’s game, please take 2 min to take my fun survey. I will release the results on Monday.

Much Appreciated!

Pete

 

https://docs.google.com/forms/d/1xef0bsBtbpaTVRsR7Q0ckS41TQPLU9SgqIZcteU5Otw/viewform

360 and VR come together on YouTube

YOUTUBE LOOKS TO COMBINE VIRTUAL REALITY AND LIVE STREAMING: YouTube appears to be exploring bringing together live streaming and virtual reality, otherwise known as 360-degree live video, BuzzFeed news reports.

YouTube has reportedly met with 360-degree camera manufacturers to begin integrating VR live-streaming into its platform. YouTube first launched 360-degree video in March 2015, and added support for Google Cardboard – a smartphone-mounted VR headset – in June 2015. The foray into virtual reality live streaming comes off the back of Google’s announcement last week that early adopters of Google Cardboard had watched over 350,000 hours of VR video on YouTube.

YouTube’s advance towards 360-degree video live streaming marks a concerted effort by Google to keep up with competitors, including Oculus Rift and Microsoft’s HoloLens. In addition, Samsung, PlayStation and HTC all have at least one VR offering either already available or coming in mid 2016.

By pairing VR with live streaming, Google is likely hoping to create a unique content offering. Live streaming is already extremely popular on competitor sites. For example, Amazon-owned Twitch registers 100+ million unique viewers per month, while Snapchat’s Live Stories garners 10-20 million viewers per day, according to Fast Company. These audiences represent a large opportunity to boost-ad revenue. In addition, VR is estimated to grow into somewhere between a $80 to 182 billion industry by 2025, according to a recent report from Goldman Sachs.

Please take a moment to help Project Hope

Will you help Project Hope Alliance earn a $5,000 grant? All you need to do is sign up for The Rite Aid Foundation’s KidCents (free!) and designate Project Hope Alliance as your charity. That’s it.

This amount of funding will end homelessness for 3 kids, and only requires 10 designations. Of course, if you share this with your friends and family, we could win a $20,000 grant and bring home 6 families in the new year! All designations must be completed by January 31, 2016.

Visit kidcents.com to get started. Below are step-by-step instructions.

STEP 1: Enroll in wellness+ with Plenti (Skip to STEP 2 if you’re already a wellness+ with Plenti member)

  • Visit kidcents.com
  • Click “Start rounding up today!”
  • Scroll down & click box on right to “Enroll in wellness+ with Plenti”
  • Complete registration process for wellness+
  • Click through to finish signing up in Plenti
  • You will then be directed to RiteAid.com (feel free to close the website)

STEP 2: Enroll in KidCents Round-Up Program

  • Visit kidcents.com
  • If you don’t see your account logged in on left, click “Sign In” on left
  • Log in with your wellness+ with Plenti name & password
STEP 3: Designate Your Charity
  • Click “Select a Charity” on left
  • Type “Project Hope Alliance” in search bar & press enter
  • Click “Select This Charity” when Project Hope Alliance pops up
THAT’S IT! THANK YOU!

Amazon: the brain inside the IoT?

Amazon this week announced it will push deeper into the smart home market by selling semiconductors from a chip design company it purchased last year for $350 million. The chips from Annapurna Labs will sell to home equipment designers that build products for the Internet of Things.

Advertising and media executives may not realize that these ARM-based silicon chips act as the brain for IoT devices. The brain automates functions, similar to the way advertising platforms buy and bid on ad placements. The chips are used by original equipment manufacturers that build network-attached storage, WiFi routers, and streaming media, among other devices. These programmable chips have the ability to search and pull in data, serve or save information, and connect with other devices.

Amazon’s decision will see companies integrate search into a variety of hardware devices.

This week we learned of Amazon’s new product line, Alpine, that will serve as a foundation for next-generation digital services for the connected home, according to a press release.

The chips can enable functions such as voice search in a device. Voice search will drive new behavior and understanding for marketers in 2016, according to David Pann, GM of Microsoft Search Advertising, who made seven search predictions for 2016. Pann’s predictions range from using search data to predict the outcome to using paid-search advertising to go beyond keywords to audience and action buying, and mobile to personalize the experience.

Search marketing will harness the majority of digital marketing spend, predicts Pann, but the industry will need to find a way to automate more functions into chips and devices.

Search marketing will represent 45.4% of digital marketing spend in 2016, per Forrester Research Digital Marketing Forecasts, 2014 to 2019 (US). That likely doesn’t include future search investments that will become automated in devices.

 

http://www.mediapost.com/publications/article/266361/luxury-bracelets-marketed-as-smart-wearables.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=89342