Customer Experience is the real value of IoT

Probably the best post I have read about the true value of IoT.

 

This misunderstanding of IoT’s role is contributing to a growing list of commercial failures by product manufacturers. Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability. But most often the root cause is that IoT companies with traditional B2B business models and B2B2C distribution channels have been pushing IoT technology rather than addressing the pull of customer needs and tastes.

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