Category: Business

A primer on technologies building the Internet of Things | Deloitte University Press

The business implications of the IoT are explored in an ongoing series of Deloitte reports. These articles examine the IoT’s impact on strategy, customer value, analytics, security, and a wide variety of specific applications. Yet just as a good chef should have some understanding of how the stove works, managers hoping to embed IoT-enabled capabilities in their strategies are well served to gain a general understanding of the technologies themselves.

http://dupress.com/articles/iot-primer-iot-technologies-applications/?id=us:2pm:3lp:confidence:eng:cons:091415:em:dup1102:social:linkedin:sponsoredupdate:iot_insideiot:na:909805

Two of the issues with HomeKit

HOMEKIT DEVICES HIGHLIGHT MAJOR PROBLEMS HOLDING BACK SMART HOME ADOPTION: The HomeKit ecosystem is suffering from two major problems that have held back growth in the overall smart home market, as evidenced by a comprehensive review of nine HomeKit-compatible smart home devices by CNET.

Smart home device costs need to come down. Several of the HomeKit-compatible devices simply cost too much for the average consumer. The only smart lock that currently works with HomeKit is the Schlage Sense Bluetooth Deadbolt, which costs $230. Regular front door deadbolt locks can cost less than $15. The only smart thermostat that works with HomeKit right now is the $250 Ecobee3 smart thermostat. The Nest smart thermostat, which competes with Ecobee, also costs $250, but a regular home thermostat can cost as little as $20. The wide price gap between connected home devices and non-connected ones is probably the biggest barrier to smart home adoption right now.
Fragmentation can confuse customers who are new to the smart home market. There are two versions of the Ecobee3 smart thermostat – one that works with HomeKit, and one that doesn’t. So customers have to be careful which one they buy if they want to use HomeKit, which is difficult as the two versions of the thermostat look identical. HomeKit also works with the Insteon smart home hub, which can control a full range of Insteon smart home devices including lights, locks, and switches. However, only some of those Insteon products can work with HomeKit, while others don’t. Again, this could confuse customers into buying devices that don’t actually work with HomeKit. This is a problem with other platforms for controlling smart home devices like the Amazon Echo and Nest’s Weave that only work with a limited number of devices right now.
2015 Advertised Prices Of Connected Vs. Nonconnected Home Products

Google unveils Accelerated Mobile Pages Project, its answer to Facebook’s Instant Articles | VentureBeat | Media | by Ruth Reader

The Accelerated Mobile Pages Projects is designed to avoid slow browser load times, so stories can be accessed quickly from within mobile web browsers.

Rumors started percolating about the project last month. The project’s GitHub page is live, but Google says AMP is still in preview mode.

The feature mimics quick-loading elements of Facebook’s Instant Articles and Snapchat’s Discover. However, Google’s mobile pages project differs from previous publishing tools in that it’s not meant to host content. The project relies instead on specially cached links. The technology reduces both rendering time and the time it takes for content to travel from its source to a reader.

http://venturebeat.com/2015/10/07/google-reveals-its-facebook-instant-articles-competitor/

Hats off to our Buddies at Moroch for the Editor’s Pick

Editor’s Pick
Dallas agency Moroch is behind this simple, yet delightful back-to-school campaign for McDonald’s. The print ads are full of “subtle” reminders of how the Golden Arches may always be on the brain, even if you’re sitting in class taking notes or listening to a lecture.
In photographs shot by Mark Ross, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder’s familiar packaging, while a stack of books becomes the restaurant’s beloved Bic Mack.
http://creativity-online.com/work/mcdonalds-welcome-back-to-school/43163