Behind every sensor, piece of code, data point or connected device is a compelling story. Understanding that story and the ideal use case of groundbreaking technology is key to understanding the true power of the Internet of Things (IoT). I am proud to share a recent collaboration with Dell called “Richard Childress Harness The Power of the Internet of Things”; launched at Dell World this week.

Every week, if you are not winning you are losing”

As a technologist I am in awe of how RCR and Dell have come together to answer BIG questions.

As a storyteller I am proud to have The Buddy Group play a small part in telling this story in such a unique way.

Be The Exception: Thank you to Dell and Richard Childress Racing for trusting us discover, create and produce this compelling moment.

Please take a moment to watch the video and let me know what you think.