The Accelerated Mobile Pages Projects is designed to avoid slow browser load times, so stories can be accessed quickly from within mobile web browsers.
Rumors started percolating about the project last month. The project’s GitHub page is live, but Google says AMP is still in preview mode.
The feature mimics quick-loading elements of Facebook’s Instant Articles and Snapchat’s Discover. However, Google’s mobile pages project differs from previous publishing tools in that it’s not meant to host content. The project relies instead on specially cached links. The technology reduces both rendering time and the time it takes for content to travel from its source to a reader.