Category: Business

Why Interactives are the Next Big Thing in Content Marketing | Visually Blog

….an interactive U.S. map that lets families discover fun ideas for road trips this summer. Depending on what you select (your region, state, and family type), the map reveals a different travel destination for you to check out.

Toyota and HuffPo’s interactive map taps into the same formula that’s made BuzzFeed quizzes so wildly successful in terms of driving readership and engagement: giving people “personalized” results based on how they answer a series of questions.
Interactive quizzes and maps will continue to drive brand engagement going forward, and it’s because it’s not always enough to just make branded content informative or entertaining. It needs to be personalized.

Customized Product Explainers

Riding the same wave as personalized branded content comes customized product explainers.
It’s almost inevitable that you’ll have different customer segments – from active to inactive, corporations to small businesses – and the question for marketers has always been, how can I tailor my brand’s message to each of these customer types?
Instead of making a one-size-fits-all product explainer, with an interactive you can make a responsive interface that gives out tailored information based on each customer’s needs

http://blog.visual.ly/interactives-next-big-thing-content-marketing/?utm_content=buffer7a32a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Shower With Friends Wins The Disrupt SF 2014 Hackathon Grand Prize

Shower with Friends is a hardware hack that helps you manage your water consumption by monitoring your shower’s flow rate. Accompanying the hardware hack is a mobile app that lets you compete against your friends as to who can take the shortest shower. With Shower with Friends, you would be alerted to how long you were in the shower today, and how many gallons of water were used, as compared to the previous day or days. You could then enable sharing of this data with your circle of friends and engage in competitions. You could also challenge your friends – similar to the Ice Bucket Challenge – to consume less (or as much) water as you did.

http://techcrunch.com/2014/09/07/shower-with-friends-wins-the-disrupt-sf-2014-hackathon-grand-prize-blitz-and-interactive-markdown-are-runners-up/?ncid=fb&utm_source=feedburner&utm_medium=feed&utm_campaign=fb

The Tech Rapture? Why Tuesday Sept. 9 is the nexus of all things high-tech

Venture Beat

Gadgets
The Tech Rapture? Why Tuesday Sept. 9 is the nexus of all things high-tech

The Tech Rapture? Why Tuesday Sept. 9 is the nexus of all things high-tech
September 7, 2014 8:00 AM
Dean Takahashi

Everything is happening on Tuesday Sept. 9 in the world of technology and gaming. It feels like a nexus of events that are somehow all tied together.

And while days like this used to seem busy for just tech journalists or Silicon Valley, now the whole world is watching. I think of it as the Rapture of technology, or the final comeuppance of four decades of Moore’s Law and the convergence of computing, communications, and mobile technology. Let’s hope it’s not going to be a big disappointment. With billions of people on the internet, the audience for this day’s events will be so much bigger.

Fitness wearable from Intel and SMS Audio
Above: Fitness wearable from Intel and SMS Audio
Image Credit: Intel
It is, of course, going to be a big day for Apple news. At an event in Cupertino, Calif. near its headquarters, Apple is expected to announce the iPhone 6 with larger screens and, if we’re lucky, it will also unveil its new iWatch, a wearable smart device that measures your fitness activity and helps improve your health. This alone is reason enough for every other company in the world to cancel their press announcements until another day.

Intel, meanwhile, is staging its big Intel Developers Forum event at the Moscone West convention center in San Francisco. Brian Krzanich, chief executive of Intel, will give his keynote at 9 am, just before Apple CEO Tim Cook is due to take the stage in Cupertino.

Krzanich is expected to talk about Grantley, the code-name for the newest family of server chips, and chips for other devices as well. Krzanich is also expected to say more about wearable devices, as he announced in January at the Consumer Electronics Show that Intel would launch its own fashion-forward wearables.

Smaller startups like Basis Science pioneered this market, and Google pushed it forward with Glass. But now the big titans are coming in, as the fundamentals behind the gee-whiz technology are now ready for mainstream applications. Moore’s Law, or the 1964 prediction by Intel chairman emeritus Gordon Moore that the number of transistors on a chip will double every couple of years, makes it easier and easier to build faster, smarter, and more efficient tech gadgets.

Apple “iWatch” concept by UI designer Todd Hamilton
Above: Apple “iWatch” concept by UI designer Todd Hamilton
Image Credit: Todd Hamilton
I mean, if wearables like Glass seem a little clunky now, just wait a little bit and they’ll get better. Intel bought Basis Science and it is churning out its own line of wearables, and it is making the components that go into them as well. Rival Samsung, Google, and Amazon are all expected to compete as well in wearables.

Intel is in the interesting position of supplying components and then making the end devices too. It really should be supplying Apple with chips, but Apple doesn’t want to be enslaved to Intel. So these tech titans seem to go out of their way to mess up each other’s press events (with Apple emerging victorious because of its cool cachet beating Intel’s nerdiness). They should be working together in a kind of giant ecosystem built for the benefit of consumers. But nobody wants to concede the day and let the other guy have all of the media attention.

In gaming, there will also be a comeuppance. Activision Blizzard will publish Destiny, the massively multiplayer online first-person shooter game created by Halo developer Bungie. On Sept. 9, Activision will start delivering preordered games and selling the packaged titles in stores. Some analysts are expecting that Destiny will outsell Call of Duty this year and become one of the best-selling games of all time. At $60 a copy, you can bet it will be a better bargain than an iWatch or an iPhone 6. Wouldn’t it be cool if all of the players gathered in the virtual world of Destiny and did a salute to Apple in some way? But Cook would never notice. He’s not a gamer.

Destiny
Above: Destiny is on track to outsell everything else in 2014, according to analysts.

TechCrunch Disrupt SF 2014, the startup conference from tech media site TechCrunch, is also going to be in full swing on Tuesday. It formally kicks off on Monday, but Tuesday will feature talks with Salesforce.com’s Marc Benioff and other tech luminaries who either didn’t get an invitation to Apple’s event or just didn’t care about it or had admins who forgot to check the big Rapture day on the calendar. We live and breathe startups, so we’d be delighted if some small tech company managed to make some news that steals some of the limelight from the tech titans. But don’t bet on it.

Another entity that didn’t get the memo about Apple’s big event was the Cellular Telecommunications Industry Association, which will hold its Super Mobility Week in Las Vegas starting Sept. 9. Normally, when an entire industry stages an event, you figure that will get all the attention. But compared to Apple, these guys are the underdogs.

There are even expectations that Alibaba plans to file for its initial public offering during this week. The Chinese e-commerce giant is expected to raise $26 billion and begin trading this month in the largest IPO in stock market history. That is quite possibly the only thing that could be more significant in a financial sense than Apple showing off a little hunk of plastic and metal.

I hope I have established, by pointing out these coincidences, that Sept. 9 is indeed going to be the Tech Rapture. We’re all going to be in gadget heaven.

http://venturebeat.com/2014/09/07/the-tech-rapture-why-tuesday-sept-9-is-the-nexus-of-all-things-high-tech/

Yahoo buys photo ad network Luminate, shuts it down | VentureBeat | Marketing | by Richard Byrne Reilly

Yahoo is continuing their buying binge in a bid to strengthen its core online advertising offerings.

Fresh off their $240 million purchase of mobile analytics standout Flurry in late July, and 13 other companyies so far this year, Sunnyvale-based Yahoo bought interactive photo ad network Luminate Friday for an undisclosed sum and did what they sometimes do when buying a company.

They shut it down.
http://venturebeat.com/2014/09/05/yahoo-buys-photo-ad-network-luminate-shuts-it-down/

Banana Republic creates content hub to push authenticity following brand repositioning | The Drum

http://m.thedrum.com/news/2014/08/27/banana-republic-creates-content-hub-push-authenticity-following-brand-repositioning

Banana Republic is working directly with Instagram to leverage its insight into its audience and Sadler said that the ads will take the form of an organic feed which is relevant to the platform, rather than “turning it into a traditional medium” of advertising.

New Approaches To Customer Data Can Improve The Effectiveness Of Marketing – Forbes

We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools needed to operationalize coherent views of prospects and customers. The tools are becoming better every day but marketers are lagging in utilizing those capabilities..

http://www.forbes.com/sites/johnellett/2014/09/01/new-approaches-to-customer-data-can-improve-the-effectiveness-of-marketing/?utm_campaign=forbestwittersf&utm_source=twitter&utm_medium=social