Banana Republic creates content hub to push authenticity following brand repositioning | The Drum

http://m.thedrum.com/news/2014/08/27/banana-republic-creates-content-hub-push-authenticity-following-brand-repositioning

Banana Republic is working directly with Instagram to leverage its insight into its audience and Sadler said that the ads will take the form of an organic feed which is relevant to the platform, rather than “turning it into a traditional medium” of advertising.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s