The two are really separate issues, as we continually document here.
For example, consumers have varying degrees of trust, based on who is providing the service, as I wrote about here earlier this week (Cybersecurity Study: 3% Of Consumers See Marketing, Advertising As ‘Trustworthy‘).
The same study that found a low level of trust from marketing and advertising businesses around cybersecurity, also examined privacy.
There are many technologies here and coming soon that pose serious privacy considerations.
These range from chips being embedded into people, which already is being done, to virtual and augmented realities.
The majority of consumers see the Internet of Things and artificial intelligence as a potential threat to their privacy. Here are the percentages of consumers who view each technology as a potential threat to their privacy:
- 67% — Chips in human skin
- 55% — Artificial intelligence, Internet of Things
- 54% — Digital payments
- 49% — Machine learning
- 47% — Chatbots, self-driving cars
- 45% — Drone delivery
- 42% — Wearable tech
- 40% — Bitcoin
- 35% — Augmented reality
- 32% – -Virtual reality