Magic is when a brand embraces experiences where their customers can see, hear or taste them. 

When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it’s a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future

http://adage.com/article/guest-columnists/experiential-heart-branding/305726/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social

42 percent of smart speaker owners have bought a second device (or more) – TechCrunch

Here’s a promising metric for Amazon, in terms of its ability to maintain its current lead in the voice computing market: 42 percent of smart speaker owners have two or more devices, according to Edison Research. This figure is seemingly growing, too. Last year, there were about 1.18 Amazon Echo devices per Alexa household, but this new finding pushes the number to around 1.5 to 1.6 smart speaker devices per household.

Not exactly apples to apples, but Echo still dominates.

Amazon today has a solid lead in voice computing, despite new entrants on the market like Google Home and soon, Apple’s HomePod. A recent survey estimates that Amazon has sold more than 10 million Alexa-powered Echo devices since late 2014. Morgan Stanley believes that figure could be more than 11 million. Amazon is also forecasted to control 70 percent of the voice-controlled speaker market this year.

https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2017/06/23/42-percent-of-amazon-echo-owners-have-bought-a-second-device-or-more/amp/

Connected Devices Working Together Tops Brand Value 02/23/2017

For the Internet of Things to move forward significantly, more connected devices need to be able to work together.

While this may seem obvious, it’s not necessarily so easy to do.

A group pushing IoT standards has just released the findings of a survey it conducted at CES and found that, at least among this group, most people say it’s very important that their devices work together more seamlessly.

Interoperability is even more important than the brands they buy from, according to the survey of 250 attendees at CES in January, conducted by the Open Connectivity Foundation.

Attendees at CES are not average consumers but rather represent the companies that may distribute or sell IoT products to consumers. CES is the annual event where all the new gadgetry that consumers will see during the coming year are shown to those who will decide precisely which products they select to market.

There is plenty of agreement that devices should work well with each other. Here’s the breakdown of how important CES attendees say that devices should interoperate and communicate seamlessly with each other:

  • 63% — Very important
  • 29% — Somewhat important
  • 6% — Not very important
  • 2% — Not important

The view of brands from which products are purchased fared somewhat differently. Here’s the importance of brand or manufacturer of a devices in the CES attendees’ decision to purchase:

  • 53% — Very important, only buy from brands I trust
  • 33% — Somewhat important
  • 11% — Not very important
  • 3% — Not important, buy on value alone

Consistent with numerous other studies, concerns about privacy are on the list of obstacles, though not at the very top. These were rated as the biggest single limiting factors to universal adoption of connected devices:

  • 37% — Lack of interoperability between devices
  • 26% — Concerns over security and/or privacy
  • 16% — Concerns of devices being non-essential or non-valuable
  • 15% — Devices cost too much

Aside from all the issues of privacy, security, interoperability and costs, the most important attribute that would improve the value of connected products to consumers was ease of use.

Anyone dabbling with a number of smart or connected objects knows that the market is not quite there yet.

http://www.mediapost.com/publications/article/295720/connected-devices-working-together-tops-brand-valu.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=100794&hashid=GDUskglhnvDLb35PkVj_E8-yz3s

Oh boy, security is a growing issue in the growing I.O.T.

Millions of Internet-connected devices may currently be exposed to potential hacking.

More than 178 million connected devices and systems in the U.S. are exposed to security vulnerabilities, according to a new study by Trend Micro.

The study, comprising an analysis of exposed cyber assets in the 10 largest U.S. cities, found that Los Angeles has the highest number of exposed assets, followed by Houston and Chicago.

The top four cities each account for more than 2.5 million exposed cyber assets, according to Trend Micro.

Exposed cyber assets are defined as Internet-connected devices and systems that are discoverable on search engines and accessible by the public Internet, according to Trend Micro.

Among the top devices are routers, webcams and DVRs, which have previously been used in IoT-driven cyberattacks, as the IoT Daily reported at the time (U.S. To Issue IoT Principles After Internet Cyberattack).

The number of exposed routers seems to be somewhat consistent among top cities. Houston leads with 3,500 exposed routers, followed by Los Angeles (3,000) and New York City (3,000).

However, the study said that the majority (79%) of exposed DVRs are in Chicago and more than three quarters (80%) of all exposed DVRs are made by TiVo.

Internet-connected cameras that are most exposed include home cameras made by D-Link and security cameras made by GeoVision and Avtech, according to Trend Micro.

The study notes that exposure doesn’t mean all of these devices have been compromised, but rather that they could be.

The risks associated with such exposure can range from the systems leaking sensitive information without the owner knowing to being hacked and leveraged in a cyberattack.

Here is the Trend Micro ranking of level of exposure in the 10 largest cities, in order:

  1. Los Angeles
  2. Houston
  3. Chicago
  4. Dallas
  5. Phoenix
  6. San Jose
  7. New York
  8. San Antonio
  9. San Diego
  10. Philadelphia

 

http://www.mediapost.com/publications/article/295268/potential-security-threats-found-in-178-million-co.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=100628&hashid=GDUskglhnvDLb35PkVj_E8-yz3s

ALLIANCE allows for synchronization and more

Wireless connections within the Internet of Things may soon rival the capabilities of wired systems, based on new standards being released by Wi-Fi Alliance.

The new standard, called TimeSync, is a Wi-Fi feature that brings precise timing and synchronized operation to wireless devices by aligning them to the same internal clock. It was introduced at CES, just concluded in Las Vegas.

This type of synchronization would enable properly synced audio and video playback wirelessly across a full surround-sound system, according to Kevin Robinson, VP of marketing at Wi-Fi Alliance.

“As Wi-Fi becomes more firmly planted in the connected home space, it is growing from simply delivering Internet connectivity to connected devices to now moving into the interconnections between the components themselves,” Robinson told the IoT Daily.

“Part of the reason Wi-Fi has been as successful as it has is that it’s a very flexible and capable platform for other technologies, other ecosystems, to build on top of and it really allows industry to continue to innovate on top of this very capable platform,” he said.

Bringing a cross-brand standard to wireless devices is the goal and Wi-Fi Alliance plans to launch a certification program for device manufacturers to integrate the TimeSync capability into their products later this year.

The Alliance now has more than one flavor of connectivity tailored to different use cases.

For example, Wi-Fi ac, which was updated in mid-2016, is designed to deliver Internet access to wide areas and multiple devices simultaneously. An example Robinson referenced was a recent implementation of Wi-Fi ac access points throughout Gillette Stadium in Foxborough, MA, which brings high-speed Internet across the entire stadium.

On the other side, Wi-Gig, which was launched in October 2016 and was shown in products at CES, brings short-range, but very high performance speeds. This type of connectivity can enable wireless virtual reality experiences.

The TimeSync feature is not intended to act as a type of connection, but rather as a coordinating layer that can enable better experiences, according to Robinson.

“One way to look at it is it’s an ingredient that will help other technologies in applications perform better,” Robinson told the Daily.

“TimeSync would allow you to create that precise coordination between various devices, whether it’s a VR headset, speakers in the room or a wireless headset,” he said.

Wi-Fi Alliance also plans to launch an indoor location-tracking capability later this year, which would operate similarly to GPS with accuracy within a few feet.

There are currently 8 billion Wi-Fi devices in active use, according to Robinson.

 

http://www.mediapost.com/publications/article/292636/new-wi-fi-standard-syncs-home-devices-in-real-time.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=99529