Most consumers have not tried augmented reality on their smartphone, but those who have tend to use it frequently.
These are among the findings in a survey of 2,200 U.S. adults conducted by Thrive Analytics and Artillry Intelligence.
About a third (32%) of consumers have tried mobile AR. Of those who use it, 66% are active at least monthly and 54% are active weekly or greater.
Top AR uses are games (83%), social (36%) and product visualization (31%). As to AR desires, consumers want more games (72%), city guides (39%), sports (35%) and retail apps (33%).
Of those who use augmented reality, 73% report high or very high satisfaction. Of those who do not use augmented reality, 53% report definitive disinterest and 28% report confusion.
For pricing, 65% of mobile AR users say they would pay $1 or more for an app and 14% say they would pay $5 or more.
A majority (55%) of non-mobile AR users say they are unlikely or extremely unlikely to try it and 28% don’t know where to look for apps or if their phone is compatible.
Of those who use augmented reality, 54% are male, 46% are female, 61% have an income level of $50,000 or more, with 41% of those having an income of $75,000 or more, according to the survey.
by Julie Jacobson · November 24, 2017
Each year, specialists in consumer electronics, smart-home, IoT, vehicles, robotics and other technologies review thousands of entries for the CES Innovation Awards. It’s a tedious task and many (most?) of the “winners” never make it to market. Even so, the honorees do at least give us a glimpse into the near-future of technology.
Here we look at some of the CES 2018 honorees in the smart-home category, including lighting controls, security systems and this year’s class of home automation hubs. For each one, I share my thoughts about the product and its prospects, including: Do I want it? and Will it make it?
The CES 2018 honorees in the smart-home category include some usual suspects like:
- Amazon Echo Look
- Arlo Pro 2 wirefree camera system
- Nest Thermostat E
- Ring Spotlight Cam
There are some other recognizable products from the past, like WooHoo from SmartBeings – one of the darlings of CES 2017, and yet another smart thing that tries to do way too much. In that same vein, we have another honoree, Ensembl from Ashley Chloe Inc., that tries to pack every single home-automation, audio, video, lighting and surveillance application into one tiny package.
And then, of course, there are the obligatory home automation hubs that profess to do everything, like Beak/IoT and SmartBeing’s WooHoo — ZigBee, Z-Wave, BLE, AI — and promise to “surely redefine the concept of Smart Living” (Beak) or deliver the “world’s first AI based interactive and affordable Smart Home Hub and Platform” (WooHoo).
There’s this weird one called Ugo from Otodo, a “smart and soft pebble” that you tap against various surfaces to enact pre-programmed commands. Tap it on the door to unlock it. Knock it on the end table to turn on the light. It’s the “magic wand” accessory for Otodo’s home-automation hub.
In this installment, we look only at home-automation hubs and related smart devices. Later, we’ll take a look at award-winning cameras and other smart-home categories.
SEE THE SLIDESHOW to learn more about the smart-home honorees for CES 2018 Innovations, plus my own opinions on their prospects.
Thankful for the staff of @projecthopealliance and the lives they have served in 2017. #annualreport #hugeimpact www.projecthopealliance.org
Amazon Key uses the company’s new security camera, a smart door lock and the new Key app to grant someone temporary access. A delivery person can unlock your front door using his phone, slide in a package, then lock the door again. The idea is to prevent packages from being stolen from the front stoop or have them get soaked in the rain.
Watch here https://photos.app.goo.gl/oA2v7xY966NSaME93
Another great event. Congratulations Darren and the media, technology and marketing Mavericks who attended the Silicon Alley Sports event to benefit American Red Cross.
When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it’s a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future
Here’s a promising metric for Amazon, in terms of its ability to maintain its current lead in the voice computing market: 42 percent of smart speaker owners have two or more devices, according to Edison Research. This figure is seemingly growing, too. Last year, there were about 1.18 Amazon Echo devices per Alexa household, but this new finding pushes the number to around 1.5 to 1.6 smart speaker devices per household.
Not exactly apples to apples, but Echo still dominates.
Amazon today has a solid lead in voice computing, despite new entrants on the market like Google Home and soon, Apple’s HomePod. A recent survey estimates that Amazon has sold more than 10 million Alexa-powered Echo devices since late 2014. Morgan Stanley believes that figure could be more than 11 million. Amazon is also forecasted to control 70 percent of the voice-controlled speaker market this year.
Check out @noalabs’s Tweet: https://twitter.com/noalabs/status/868497208047521794?s=09