When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it’s a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future
Here’s a promising metric for Amazon, in terms of its ability to maintain its current lead in the voice computing market: 42 percent of smart speaker owners have two or more devices, according to Edison Research. This figure is seemingly growing, too. Last year, there were about 1.18 Amazon Echo devices per Alexa household, but this new finding pushes the number to around 1.5 to 1.6 smart speaker devices per household.
Not exactly apples to apples, but Echo still dominates.
Amazon today has a solid lead in voice computing, despite new entrants on the market like Google Home and soon, Apple’s HomePod. A recent survey estimates that Amazon has sold more than 10 million Alexa-powered Echo devices since late 2014. Morgan Stanley believes that figure could be more than 11 million. Amazon is also forecasted to control 70 percent of the voice-controlled speaker market this year.
Check out @noalabs’s Tweet: https://twitter.com/noalabs/status/868497208047521794?s=09
Millions of Internet-connected devices may currently be exposed to potential hacking.
More than 178 million connected devices and systems in the U.S. are exposed to security vulnerabilities, according to a new study by Trend Micro.
The study, comprising an analysis of exposed cyber assets in the 10 largest U.S. cities, found that Los Angeles has the highest number of exposed assets, followed by Houston and Chicago.
The top four cities each account for more than 2.5 million exposed cyber assets, according to Trend Micro.
Exposed cyber assets are defined as Internet-connected devices and systems that are discoverable on search engines and accessible by the public Internet, according to Trend Micro.
Among the top devices are routers, webcams and DVRs, which have previously been used in IoT-driven cyberattacks, as the IoT Daily reported at the time (U.S. To Issue IoT Principles After Internet Cyberattack).
The number of exposed routers seems to be somewhat consistent among top cities. Houston leads with 3,500 exposed routers, followed by Los Angeles (3,000) and New York City (3,000).
However, the study said that the majority (79%) of exposed DVRs are in Chicago and more than three quarters (80%) of all exposed DVRs are made by TiVo.
Internet-connected cameras that are most exposed include home cameras made by D-Link and security cameras made by GeoVision and Avtech, according to Trend Micro.
The study notes that exposure doesn’t mean all of these devices have been compromised, but rather that they could be.
The risks associated with such exposure can range from the systems leaking sensitive information without the owner knowing to being hacked and leveraged in a cyberattack.
Here is the Trend Micro ranking of level of exposure in the 10 largest cities, in order:
- Los Angeles
- San Jose
- New York
- San Antonio
- San Diego
Wireless connections within the Internet of Things may soon rival the capabilities of wired systems, based on new standards being released by Wi-Fi Alliance.
The new standard, called TimeSync, is a Wi-Fi feature that brings precise timing and synchronized operation to wireless devices by aligning them to the same internal clock. It was introduced at CES, just concluded in Las Vegas.
This type of synchronization would enable properly synced audio and video playback wirelessly across a full surround-sound system, according to Kevin Robinson, VP of marketing at Wi-Fi Alliance.
“As Wi-Fi becomes more firmly planted in the connected home space, it is growing from simply delivering Internet connectivity to connected devices to now moving into the interconnections between the components themselves,” Robinson told the IoT Daily.
“Part of the reason Wi-Fi has been as successful as it has is that it’s a very flexible and capable platform for other technologies, other ecosystems, to build on top of and it really allows industry to continue to innovate on top of this very capable platform,” he said.
Bringing a cross-brand standard to wireless devices is the goal and Wi-Fi Alliance plans to launch a certification program for device manufacturers to integrate the TimeSync capability into their products later this year.
The Alliance now has more than one flavor of connectivity tailored to different use cases.
For example, Wi-Fi ac, which was updated in mid-2016, is designed to deliver Internet access to wide areas and multiple devices simultaneously. An example Robinson referenced was a recent implementation of Wi-Fi ac access points throughout Gillette Stadium in Foxborough, MA, which brings high-speed Internet across the entire stadium.
On the other side, Wi-Gig, which was launched in October 2016 and was shown in products at CES, brings short-range, but very high performance speeds. This type of connectivity can enable wireless virtual reality experiences.
The TimeSync feature is not intended to act as a type of connection, but rather as a coordinating layer that can enable better experiences, according to Robinson.
“One way to look at it is it’s an ingredient that will help other technologies in applications perform better,” Robinson told the Daily.
“TimeSync would allow you to create that precise coordination between various devices, whether it’s a VR headset, speakers in the room or a wireless headset,” he said.
Wi-Fi Alliance also plans to launch an indoor location-tracking capability later this year, which would operate similarly to GPS with accuracy within a few feet.
There are currently 8 billion Wi-Fi devices in active use, according to Robinson.