Last week, YouTube announced an amazing stat – the platform now serves a billion hours of content per day to viewers. That figure towers over last reported numbers from Facebook (100 million hours of video content per day) and underlines why YouTube is still the key destination for online video content.
Yes, Facebook video is on the rise, and live-streaming is growing, but YouTube has become part of our interactive process – searching for something on YouTube is now as commonplace as ‘Googling’. Any brand planning a video content strategy needs to consider YouTube in that mix.
And here’s another YouTube stat to consider – according to this new infographic from comScore, 70% of all time spent on YouTube is now conducted via mobile device. comScore’s data underlines the importance of mobile for YouTube – which lead to them creating a new data report on mobile video metrics for YouTube and its channels.
While YouTube content is obviously optimized for mobile by default, the data underlines the importance of considering the mobile experience when creating YouTube content, along with some important mobile consumer trends to keep in mind.
Check out the full infographic below.