Marketing technology (aka martech) is now a massive industry – and London-based WARC has some numbers on the subject. The market intelligence firm surveyed more than 500 North American and UK brand marketers, finding that the martech marketplace currently sits at about $34.3 billion in annual expenditures for marketers. In other words, marketers are now spending an average of 16% of their marketing budgets on martech, according to WARC’s survey. The firm found that marketers are most likely to use martech tools for email marketing – indeed, about 85% of them are currently doing just that. A majority of respondents also said that they use martech tools for social media, and for managing CRM (customer relationship management) programs.
Watch here https://photos.app.goo.gl/oA2v7xY966NSaME93
Another great event. Congratulations Darren and the media, technology and marketing Mavericks who attended the Silicon Alley Sports event to benefit American Red Cross.
By 2021, global IoT spending is expected to total nearly $1.4 trillion, led by enterprise investments IoT hardware, software, services, and connectivity.
Breaking down use cases, IDC says manufacturing, freight monitoring and production asset management will attract the largest investments. Smart grid technologies for electricity, gas, and water, and smart building technologies are also expected to see significant investment gains this year.ong tail, investments in smart home technologies will jump over the next five years, as well as airport facilities automation, electric vehicle charging, and in-store contextual marketing.
From a technology perspective, IDC says hardware will garner the most spending throughout the forecast, followed by services, software, and connectivity. But while hardware spending will nearly double over the forecast timeframe, its growth is the slowest out of all IoT technology groups.
Software and services spending will grow the fastest with application software representing more than half of all IoT software investments. Hardware spend will focus on modules and sensors that connect end points to networks, IDC says.
As I sit here thinking about the week ahead, I find myself truly disappointed to not be joining my friends and colleagues at this year’s Silicon Alley Sports event. On one hand, I’m appreciative of the opportunity to be busy with amazing client growth plans. On the other, I am sorry that I won’t see Darren’s vision take form in what will no doubt be another great year.
From performance to brand building and several tech offerings in between, Darren’s event is one of the best places to meet up with those who make moves in the media and connected marketing landscape.
Those of you interested in attending next year, let me know via DM. It’s an invite only event but I will be happy to bring a plus one next year if the fit is right 😉
I’ll be looking for photos and recaps from those of you going.
One hope for display