This Is Exactly Why You Should Be Terrified About Amazon

What many people miss is that Amazon isn’t just experimenting internally with new platforms like Alexa, Kindle, Flex, Marketplaces, and dozens of others. The key here is that each of those platforms then empowers an economy of producers to create millions of experiments. In so doing, Amazon passes the cost of experimentation on to producers, receives income for each experiment, and then doubles down on the blockbusters by creating their own competing brand. It’s a brutally effective strategy.

Read the full post by Jon Bond here

https://www.linkedin.com/pulse/exactly-why-you-should-terrified-amazon-jon-bond

martech sees 16% of budgets

Marketing technology (aka martech) is now a massive industry – and London-based WARC has some numbers on the subject. The market intelligence firm surveyed more than 500 North American and UK brand marketers, finding that the martech marketplace currently sits at about $34.3 billion in annual expenditures for marketers. In other words, marketers are now spending an average of 16% of their marketing budgets on martech, according to WARC’s survey. The firm found that marketers are most likely to use martech tools for email marketing – indeed, about 85% of them are currently doing just that. A majority of respondents also said that they use martech tools for social media, and for managing CRM (customer relationship management) programs.

IoT spending is expected to total nearly $1.4 trillion, led by enterprise investments IoT hardware, software, services, and connectivity.

By 2021, global IoT spending is expected to total nearly $1.4 trillion, led by enterprise investments IoT hardware, software, services, and connectivity.

Breaking down use cases, IDC says manufacturing, freight monitoring and production asset management will attract the largest investments. Smart grid technologies for electricity, gas, and water, and smart building technologies are also expected to see significant investment gains this year.ong tail, investments in smart home technologies will jump over the next five years, as well as airport facilities automation, electric vehicle charging, and in-store contextual marketing.

From a technology perspective, IDC says hardware will garner the most spending throughout the forecast, followed by services, software, and connectivity. But while hardware spending will nearly double over the forecast timeframe, its growth is the slowest out of all IoT technology groups.

Software and services spending will grow the fastest with application software representing more than half of all IoT software investments. Hardware spend will focus on modules and sensors that connect end points to networks, IDC says.

http://www.zdnet.com/google-amp/article/iot-spending-to-surpass-800-billion-in-2017-led-by-hardware-idc/

Missing my favorite event of the year assembled by @dherman76 

As I sit here thinking about the week ahead, I find myself truly disappointed to not be joining my friends and colleagues at this year’s Silicon Alley Sports event. On one hand, I’m appreciative of the opportunity to be busy with amazing client growth plans. On the other, I am sorry that I won’t see Darren’s vision take form in what will no doubt be another great year. 

From performance to brand building and several tech offerings in between, Darren’s event is one of the best places to meet up with those who make moves in the media and connected marketing landscape. 

Those of you interested in attending next year, let me know via DM. It’s an invite only event but I will be happy to bring a plus one next year if the fit is right 😉

I’ll be looking for photos and recaps from those of you going. 
http://www.siliconalleysports.com/new-page-1/

Gen Z Hates Your Ads … but They Love Your Videos

One hope for display

How do we solve for the death of display and consumer aversion to ads? Create a better experience for the end user, and start doing that with the video medium they embrace.

In fact, the industry has been morphing into video, and the speed at which it’s happening is picking up. Facebook has been quickly releasing new video-ad formats; shoppable video ads appear on Snapchat and Instagram; and Twitter partnered with Bloomberg Media on 24-hours-a-day news streaming.

Video completely reinvigorates a consumer’s end experience with an ad. For example, AOL found that mobile video ads are five times more engaging than standard banner ads, with technology and business verticals seeing over 800% higher engagement. Additionally, ads that incorporate video drive 9X as many post-click site visits as standard display ads.

Video is a versatile, engaging and sharable format — three key factors that any ad today needs to break through the noise in a saturated digital landscape.

Not only can video quickly deliver a message in an engaging way, people share well-crafted video with others. No one shares a display ad unit with their friends.

The static display ad will become one of those relics our children laugh about because, eventually, video will move into its rightful place as king of advertising. The industry needs to embrace this, and focus on better video user experiences (new formats, best practices on length, content and brand safety).

If the “Snapchat” generation is a barometer for what the future of consumer ad expectations will be, experience needs to overcome thoughtless monetization. It’s time for all advertisers — and the ad tech companies they rely on — to deliver.