Put simply, AR is the technology that superimposes computer generated imagery onto the real world when looked at through a portable device. But, as marketers have discovered, AR can be so much more.
AR has not only succeeded where QR codes failed, but it has quickly shut down any opinion that its technology is gimmicky. No longer is AR the stuff of ‘oh look at this funny animation protruding out of a cola can’. Now genuinely useful experiences can be achieved to help your customers, clients and service providers in a real-life practical way.
Let’s take a look at some of these experiences…
The first three examples are taken from Blippar’s own case studies:
