Discovery Taps Virtual Reality For Show Promo

Discovery Communications is venturing into the supernatural for its latest virtual reality production: The Destination America network show “Ghost Asylum” is at the center of a new VR video that Discovery released simultaneously on DiscoveryVR.com, Littlstar and the Discovery VR Android and iOS apps Friday. Shorter version of the clip will also be distributed on Facebook 360 and YouTube. The six-minute clips take viewers straight into Preston Castle, a former reform school in Ione, California, where they will be hunting ghosts and spirits with the team of the Tennessee Wraith Chasers. The clip is an extension of an episode of the show’s next season, which will debut on Destination America on April 3. “You are immersing yourself right in a ghost hunt,” said Destination America GM Jane Latman during an interview with Variety this week

http://www.mediapost.com/publications/article/272198/discovery-taps-virtual-reality-for-show-promo.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=91552

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