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INTERNET OF THINGS
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The Future of the Internet of Things Will Be ‘Notification Hell’ Before It Gets Better
The Future of the Internet of Things Will Be ‘Notification Hell’ Before It Gets Better
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Catherine Clifford
CATHERINE CLIFFORD
ENTREPRENEUR STAFF
Frequently covers crowdfunding, the sharing economy and social entrepreneurship.
  
AUGUST 31, 2015
Right now, the Internet of Things (IoT) is primarily the realm of futuristic-minded early tech adopters. Think of the pioneers who use Google Glass to snap pictures, Nest to control their home temperature or turn to their smartphone to dim the light bulbs in their bedroom. In a decade, things will look much different. By 2025, the Internet of Things will become more mainstream, having an economic impact between $3.9 trillion and $11.1 trillion per year, according to a recent economic forecast released by consulting firm McKinsey & Company. The upper figure (including the consumer surplus) could account for as much as 11 percent of the world economy, the report states.