The increasing demand for long-form speciality content will shape the future of the publishing industry. An article in Fast Company highlights Wait But Why, a long-form blog that has acquired 31 million unique visitors and 87 million page views, through 80 articles that average over 2,000 words each.
“If you can blow someone’s mind — really, genuinely blow it, again, in a really well-written way — then that’s something they want to share,” said Wait But Why co-founder, Andrew Finn.
Publications will realize that there is far more value in creating a strong community around a specific topic and connecting those readers with relevant businesses than there is in mass-producing content for the masses. Readers benefit from better content, and publishers benefit from more effective monetization opportunities. Engagement, rather than eyeballs, will become the underlying drive.