Consumer packaged goods (CPG) saw the third-highest volume of digital commerce sales on desktop and mobile in Q1 2015, putting the category just below apparel & accessories and computer hardware, according to comScore. The industry is still largely dominated by in-person purchases but online sales are growing rapidly, increasing 21% year-over-year (YoY) in 2014 — 14x the rate for the CPG market overall. Continued online growth in the CPG is helping fuel the success of sites like Amazon, Walmart, and Target.
Recently major e-commerce players have made bigger bets on the CPG category:
With more retailers going after the space, comScore estimates that CPG online sales, including groceries, healthcare products, and home and cleaning supplies, could become a $40 billion a year industry this year.