Month: May 2015

Mozilla is Advancing Content

I see the future of content and the future is centered around more trust and transparency.

We have been selected by Mozilla to assist with communicating the authentic stories that live behind the products being built by their new Content Services team. This collaboration is meaningful to me personally because I truly believe in Mozilla’s mission and the team tasked with navigating the complexity of personalized media in a pro-privacy world.

Mozilla’s brand and mission are centered around trust, something the advertising and media industry has lost along the way.

In addition to Darren Herman’s blog post Today’s TechCrunch article does a really good job of highlighting the charter of Mozilla’s Content Services team and their new Tiles product offering.

I strongly encourage you read the post AND watch the video (produced by The Buddy Group in partnership with the awesome Mozilla Content Services team led by Darren Herman)

BREAKING: Google reportedly building an OS for the Internet of Things

The Information reports that Google is working on a new Android-based operating system to run specifically on the emerging class of low-power devices, aka the Internet of Things. This new OS, dubbed “Brillo”, is supposedly quite petite and may require as little as 32 or 64 megabytes of RAM to run. This marks a significant departure for Google considering its latest Android build demanded at least 512MB of RAM. However there’s a lot to be gained by being the OS that drives out smart bulbs, thermostats and locks. Not only does it free OEMs from having to design their own IoT communications schemes, it should also strongly position the Mountain View-based company as the invisible backbone of tomorrow’s smart home. If this rumor is indeed true, Google will likely announce it at next week’s I/O developers conference. Stay tuned.

Digital Signage Drives Internet of Things Growth | Information Management Online

The worldwide Internet of Things (IoT) market is expected to grow 19% this year, led by digital signage applications, according to a new forecast from International Data Corp. (IDC).
The firm’s second annual forecast focuses on the growing use of IoT in 11 industries, including consumer goods, retail, healthcare, government, manufacturing and transportation. The new forecast highlights worldwide spending across IoT use cases, including smart appliances, automated public transit, remote health monitoring, digital signage, connected vehicles and air traffic monitoring.
The IoT market in manufacturing operations will grow from $42.2 billion in 2013 to $98.8 billion in 2018, a five-year compound annual growth rate (CAGR) of 19%. Growth will be driven by ongoing efforts to increase efficiency and link “islands of automation.”
Digital signage use in retail outlets will grow from $6 billion in 2013 to $27.5 billion in 2018, a 36% five-year CAGR, as retailers continue to digitize the consumer experience. The hottest U.S. market in IoT is in connected vehicles, with 35% year-over-year growth anticipated in 2015.
IDC says a forecast update is planned for November 2015 and will evaluate additional vertical-specific use cases, including smart agriculture.

Please share this job description and help us grow our team! @thebuddygroup

Do you know someone who would be a great fit?

Please share this job description and help us grow our team!

The Account Director role is equal parts relationship management, business development and strategic oversight. Using strong communication skills and strategy experience, the Account Director will manage a book of business across multiple clients and act as the “voice of the client” while collaborating closely with internal Producers and Strategists. Utilizing a breadth of marketing and digital experience, the Account Director understands that “the important and difficult job is never to find the right answers, it is to find the right question” and you will use this understanding to uncover client challenges and needs for The Buddy Group to offer up solutions. If this should be you, your success will be defined by:

  1. Your ability to align The Buddy Group with clients as a strategic partner
  2. Your precision in identifying client challenges/needs
  3. Your efficiency in bringing together our cross-functional team to propose solutions – all resulting in business that provides return on investment for both The Buddy Group and ts clients.


  • Identify client challenges and needs (both known and unknown by client). Provide strategic insights to empower team to contribute to creation of solution proposals.
  • Create, present and deliver solution proposals. Write and execute statements of work.
  • Provide consistent and clear communication with both clients and Buddies regarding all aspects of the account, in particular the strategic needs of the client.
  • Consistently adhere to and enforce the department processes and standards.
  • Responsible for quarterly account reviews (profitability, compatibility, long-term goals).


  • Minimum 5+ years in brand or account management within a digital marketing environment.
  • Proven leader delivering strategic insights to drive digital marketing initiatives.
  • Expert in online terminology and technology as well as brand and product marketing
  • Strong client relationship skills and ability to accurately manage client expectations. This means taking a deep dive educationally about the client, their competition, and their industry, and translating that knowledge into actionable opportunities for The Buddy Group to grow the account financially.
  • Ability to establish priorities, work independently, and proceed with objectives with minimal supervision or guidance.
  • Highly organized and detail-oriented with an ability to manage multiple clients simultaneously.
  • Expert verbal and written communication skills.
  • Expert budget management, communication, and problem-solving skills.
  • Ability to clearly and enthusiastically present concepts to clients and stakeholders.
  • Willingness to pocket the expected and push the unexpected.

If this gets you excited about the future and how you can participate in our mutual success, please send your resume along with salary requirements.