Why Your Brain Loves Good Storytelling – Paul J. Zak – Harvard Business Review

http://blogs.hbr.org/2014/10/why-your-brain-loves-good-storytelling/?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow

When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.

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