That long-term vision, says Adeyoola, is for Metail to become the ‘Google of sizing and shape’. That’s because the startup’s 3D visualisation technology, which enables a clothes shopper to upload a photo and dial in a few basic measurements to create a virtual representation of themselves known as a ‘MeModel’, also creates a lot of data. In addition, a user only has to create ap MeModel once as it’s portable across supporting sites.

http://techcrunch.com/2014/10/17/metail/