A recent survey of leading ad agencies conducted by data-driven ad platform Jivox found that almost 75 percent of advertisers are running multiscreen ad campaigns, and two-thirds plan to do the same before the year is out. The data is consistent with a report from the Association of National Advertisers and Nielsen that revealed 48 percent of marketers consider multiscreen advertising “very important” to their marketing efforts. In that study, 72 percent of respondents said they expect to increase their integrated multiscreen campaign budgets between 26 and 100 percent by 2016.

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