http://www.adweek.com/news/technology/madden-game-uses-google-create-gif-ads-real-time-159889
While the output is just a gift ad I like where this is going. Video is next.
Yahoo buys photo ad network Luminate, shuts it down | VentureBeat | Marketing | by Richard Byrne Reilly
Yahoo is continuing their buying binge in a bid to strengthen its core online advertising offerings.
Fresh off their $240 million purchase of mobile analytics standout Flurry in late July, and 13 other companyies so far this year, Sunnyvale-based Yahoo bought interactive photo ad network Luminate Friday for an undisclosed sum and did what they sometimes do when buying a company.
They shut it down.
http://venturebeat.com/2014/09/05/yahoo-buys-photo-ad-network-luminate-shuts-it-down/
Article: Why companies should care about e-care
Why companies should care about e-care
http://www.mckinsey.com/insights/marketing_sales/why_companies_should_care_about_ecare
Banana Republic creates content hub to push authenticity following brand repositioning | The Drum
Banana Republic is working directly with Instagram to leverage its insight into its audience and Sadler said that the ads will take the form of an organic feed which is relevant to the platform, rather than “turning it into a traditional medium” of advertising.
Study: In social advertising, YouTube converts more customers than anyone else | VentureBeat | Marketing | by Stewart Rogers
Once again YouTube and the power of video demonstrated through numbers
Getting the CMO and CIO to work as partners
More and more, CMOs and CIOs are seeing that they are natural partners: CMOs have an unprecedented amount of customer data, from which they need to extract insights to increase revenue and profits. The CIO has the expertise in the development of IT architectures and the execution of large programs needed to create the company’s big data backbone and generate the necessary insights.
http://www.mckinsey.com/insights/business_technology/getting_the_cmo_and_cio_to_work_as_partners
Nod Bluetooth Ring – Control the World with One Finger | Paul Kaiser | LinkedIn
Nod is a plain black ring. It’s designed to be worn all day, but I’m not sure you would wear it all day. When wearing Nod, what most people won’t see is that the part on the inside of your hand doesn’t look like a ring at all, but rather a bumped-out flat surface. This is home to a touch panel as well as two tactile buttons, which give you some physical options in addition to the gesture-based controls.
Wells Fargo announced the 25 finalists
Congtats to the 25 finalists. https://plus.google.com/106856255762057471209/posts/CKdrnCqXcDm
New Approaches To Customer Data Can Improve The Effectiveness Of Marketing – Forbes
We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools needed to operationalize coherent views of prospects and customers. The tools are becoming better every day but marketers are lagging in utilizing those capabilities..
Broadcom wants to let 1,000 IoT devices bloom with $19.99 development kit | Computerworld
The Internet of Things has been the talk of the tech industry for months now, but communications chip maker Broadcom thinks the conversation’s just getting started.
“It’s a totally new space. It offers … a massive number of projects and efforts and new ideas,” said Brian Bedrosian, senior director of Broadcom’s embedded wireless business, at a media event in San Francisco on Tuesday night. “There’s no monopoly in any particular market.”
Broadcom has a big stake in IoT because it makes the kinds of chips that will connect many home devices, wearables and industrial sensors to wireless networks. On Wednesday, the company introduced the latest tool it hopes will expand that market, a US$19.99 development kit built around its BCM20737 Bluetooth Smart chip with five built-in sensors and a free Apple iOS app. An Android app is coming Oct. 1.
The WICED Sense Tag, the latest in a line of WICED (Wireless Internet Connectivity for Embedded Devices) kits that launched about two years ago, is designed for app coders and non-technical product developers rather than just engineers, Bedrosian said. It costs less than earlier kits, which have been priced around $80 to $100, and includes software for Bluetooth Smart and the sensors, saving developers hours of work, according to the company.
Pete Deutschman 