streaming app Hang w/ has improved its integration with Facebook by adding new features and an in-line video player.
This isn’t surprising with the hype around streaming apps like Meerkat in recent times.
The new updates mean that you can stream videos live to viewers while they are being filmed and they will be available immediately for playback on Facebook when the stream has stopped. It’s not necessary for people to have the Hang w/ app to view the videos either.
Our friends at Sketchfolio just released this awesome infographic and I just had to share.
Here is some sound advice:
1)Load this puppy up on your ipad and walk into your CFO’s office.
2) Jump on the closest chair.
3) Pick any three stats from the graphic and read them in your best Sean Connery voice.
4) Close with “Drop the Mic” and quickly exit the room.
OUTCOME: You will get your Content Strategy budgets approved (or, you may be escorted out for an early lunch)
I have watched Hang w/ Andrew and Dave (founders) patiently grow their user base to 2 mil. With the overnight attention to Meerkat it is nice to see a nod in their direction.
Google is testing the ability to measure how many TVs actually showed an ad. Photo: Google Fiber
Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City.
Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.
“Many of us think about millennials a lot, but this is the generation we’re actually preparing the path for,” said Victor Bayata, head of mobile solutions at Ikea, speaking at the New York Mobile Marketing Association forum yesterday. Generation Z, according to Bayata’s definition, spans anyone born in the years 1992 to 2010. That would seem to overlap with many common definitions of millennials (like Goldman Sach’s, which defines the millennial generation as anyone born between 1980 and 2000). However they’re defined, younger millennials and anyone born around the turn of the century are “digital native,” and trendsetters when it comes to digital behaviors.
Generation Z has already shown itself to be extremely web- and mobile-focused when it comes to shopping. Although this age group, given its youth, doesn’t have a great deal of spending power yet — earning an average $13,000 annually in income, in the US — it spends a significantly higher share of income online at 9% than any other age cohort (see chart, below, in which Generation Z is defined as anyone born between 1990 and 1996).
DIGITAL MEDIA COMPANIES ARE EXPERIMENTING WITH VR: New virtual-reality software and content will fuel strong demand for virtual-reality devices. VR headset shipments will top 26 million by the end of 2020 (see chart, below). That represents a compound annual growth rate or CAGR of 99% between 2015 and 2020, according to BI Intelligence estimates.
Here’s a rundown of some of VR’s biggest announcements:
YouTube is paving the way for mainstream VR content distribution by adding support for 360-degree videos. Viewers can orient the direction of view as the camera moves through the scene. Playback is only supported on desktop (via Chrome) and on Android’s YouTube app at the moment, but it’s easy to imagine playback being extended to consumer VR headsets once these devices launch. Transmitting 360-degree video over the internet is quite challenging. 360-degree videos demand as much as five times the bandwidth of standard YouTube videos, Gizmodo points out, but YouTube’s expertise in video compression and delivery will go a long way to solve this problem.Screen Shot 2015 03 19 at 1.50.40 PM (2)
Google is developing a VR-device version of the Android operating system, the The Wall Street Journal reports. Just like Android for tablets and smartphones, Google will allow hardware VR-headset-makers to use the operating system for free. “Android VR” could serve as the foundation for a new class of VR games, applications, and content.
Facebook-owned Oculus debuted its first VR movie from its VR-film studio Story Studio at the Sundance Film Festival, according to the Guardian. The film demonstrates how filmmakers can use VR as a canvas for interactive movies.
VR was the standout trend at this years Mobile World Congress, as reported in our MWC highlights. Several hardware makers announced new VR headsets, including HTC and Samsung. Content producers touted VR as a major platform for media distribution. “The most exciting evolution in the content space is going to be VR,” 20th Century Fox Home Entertainment executive Brendan Handler said while speaking at the conference.
VRForecast
At any other time during the video, viewers will see just the “i” icon appear when they hover over the player on desktop or whenever the player controls are showing on mobile. They can click or tap this icon to browse all of the cards included in the video.
In this, the second inning of interactive video, YouTube may just be in the best position to own interactive non-linear storytelling. This inning will feature 360 video with meta data. The bottom of this inning will provide fuel for 360 layering of interactive elements and make way for dynamic content…finally!
http://www.theverge.com/2015/3/13/8203173/youtube-now-supports-360-degree-videos
Support our campaign to change the way the we perceive healthy food by backing this camapign on indiegogo officially launching this week at SXSW. Many thanks to the influential chefs, nutritionists and fellow marketers for the support.
https://www.indiegogo.com/projects/make-real-food-as-desirable-as-junk-food
The Internet started with the age of surfing the web through portals to browse one’s way to information, before evolving to search where we went to find information. Now Vurb wants to catalyze the next phase, the age of context, where information comes to you.
http://techcrunch.com/2015/02/26/mobile-search-david-vs-googliath/
Pete Deutschman 