Category: ads

Google unveils Accelerated Mobile Pages Project, its answer to Facebook’s Instant Articles | VentureBeat | Media | by Ruth Reader

The Accelerated Mobile Pages Projects is designed to avoid slow browser load times, so stories can be accessed quickly from within mobile web browsers.

Rumors started percolating about the project last month. The project’s GitHub page is live, but Google says AMP is still in preview mode.

The feature mimics quick-loading elements of Facebook’s Instant Articles and Snapchat’s Discover. However, Google’s mobile pages project differs from previous publishing tools in that it’s not meant to host content. The project relies instead on specially cached links. The technology reduces both rendering time and the time it takes for content to travel from its source to a reader.

Hats off to our Buddies at Moroch for the Editor’s Pick

Editor’s Pick
Dallas agency Moroch is behind this simple, yet delightful back-to-school campaign for McDonald’s. The print ads are full of “subtle” reminders of how the Golden Arches may always be on the brain, even if you’re sitting in class taking notes or listening to a lecture.
In photographs shot by Mark Ross, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder’s familiar packaging, while a stack of books becomes the restaurant’s beloved Bic Mack.

Infographic Looks At The Science Of Native Ads – WebProNews

In-feed ad unit adoption is growing across publisher sites with different ad unit types introduced and/or retired quickly,” said the IAB’s Susan Borst. “In addition, feed types are also evolving beyond the three main types (content, social and product), to mixed feed types that have variable aesthetics/content which don’t fall clearly into one bucket. But even with these changes over time, it is important that one thing remain the same and that is the need to evaluate the in-feed ads from the consumer perspective to ensure that they remain native, meaning that they are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

They have a helpful infographic on this as well, which you can see here.