Disclosure: Mozilla is a partner of The Buddy Group. We proudly support certain internal product, communication and creative opportunities as needed. Proud to support the mission and ethos for which it stands.
Mozilla has changed. So have we, the user. One thing that has not changed however is the respect they show their users in everything they do.
Last year Mozilla embarked on the most unique, eye-brow raising, risk/reward endeavor I have ever seen a brand take. Not only were they going to re-brand Mozilla for the next generation of innovation but they were going to tackle it in a way only Mozilla could tackle– open, honest and ready for feedback. They opened the process to the community and through the process earned our respect for taking a road less (if not ever) traveled on this scale.
We, as a company, with all our spirit and gusto to be mavericks and push clients outside of their comfort zone, remained glued to our social streams waiting for what would be next.
What came out of it is fascinating, right and admirable.
Rather than recap every step myself, I turn it over to Adweek and Mozilla’s own voice which did a great job of keeping a running log of the process.
Enjoy and let me know what you think!
As written in ADWEEK: For the last six months, Mozilla has been working on a brand identity upgrade, and it’s kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help compose a new logo and visual cues.
“Rather than conduct a brand refresh behind closed doors, we just thought maybe there’s a better or different way to do this,” Mozilla creative director Tim Murray said in August.
Pete Deutschman 