Pete Deutschman

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a collection of things that matter to me

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Try it…data shows you will like it (Augmented Reality data)
What is the purpose of a rear-view mirror?
@thebuddygroup @dotlot “creating pre-sales content without actively engaging consumers with R.E.A.L post-sale content is like serving your kids pancakes without syrup”
Ultimately, it comes down to trust: trusting the sources from which you get information, whether it’s from brands, news sources, family members, Twitter accounts, or wherever you’re engaging. @dotlot @thebuddygroup

Posted on February 10, 2015February 10, 2015 Content

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content | Adweek

Storytelling, regardless of the platform, should engage a customer far beyond the sales funnel. This post tells part of that story.
http://www.adweek.com/news/technology/publishers-agencies-must-shift-their-focus-big-data-big-content-162836

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