Seatylock Turns Your Seaty Into A Locky and it’s a pretty amazing design.
http://techcrunch.com/2014/09/16/seatylock-turns-your-seaty-into-a-locky/
Month: September 2014
Ecobee’s new smart thermostat knows conditions throughout your home
Ecobee’s new smart thermostat knows conditions throughout your home. But, does it know if the neighbor kids are over for dinner? I’d appreciate that level of detail.
http://www.engadget.com/2014/09/16/ecobee-3-thermostat/?ncid=rss_truncated
Article: Is the runway ready for high-tech fashion?
Part of the failure to create a sleek, stylish, and functional piece of wearable tech stems from the fact that fashion designers haven’t been dabbling in the wearable space for very long. While designers like von Furstenberg have been quick to jump on the wearable tech bandwagon, with the designer sporting Google Glass on the runway as early as 2012, she’s largely been the exception, not the rule.
Is the runway ready for high-tech fashion?
http://kernelmag.dailydot.com/issue-sections/headline-story/10245/runway-high-tech-fashion/
Check Out the ‘Living Pictures’ That Could Revolutionize the Ad Industry
“If it’s not meaningful then it’s just another gimmick,” says Rissin. “It really comes down to the brand and how adventurous they are.”
How Apple Store Layout Makes You Spend
If you own a piece of Apple tech there’s a good chance you’ve visited one of their retail locations. Every detail of each Apple store has been designed and planned out to influence the customer into spending more money as they shop and browse. Here’s how it works.
http://www.businessinsider.com/apple-store-layout-makes-you-spend-2014-9
Kraft sees higher ROI on content
This article highlights Kraft and their hightened focus on content. I see them as a pioneer as far as branded content marketing goes and tip my hat for their analytical approach to storytelling.
Article: Forget smart watches. Solar dresses are the future
If you thought dry cleaning new was expensive before…
http://money.cnn.com/2014/09/08/smallbusiness/future-fashion-tech/
I proudly do the dishes…
August 18, 2014 6:16 PM
Dads’ Housework Inspires Girls’ Ambitions
I do the dishes and I am damn good at it. My wife cooks most meals and she is better than damn good at it. Point is that we both whatever around the house and treat our partnership as just that, a partnership.
Fathers Who Helped With Household Chores Were More Likely to Have Daughters Who Aspired to Less Traditionally Feminine Occupati ons
http://m.us.wsj.com/articles/dads-housework-inspires-girls-ambitions-1408400179?mobile=y
I proudly do the dishes…
August 18, 2014 6:16 PM
Dads’ Housework Inspires Girls’ future
I proudly do the dishes and I proudly enjoy the amazing food made by my wife. Point is that we do everything as a team and as equals.
I read this tonight:
Fathers who performed an equal share of household chores were more likely to have daughters who aspired to less traditionally feminine occupations, such as astronaut.
http://m.us.wsj.com/articles/dads-housework-inspires-girls-ambitions-1408400179?mobile=y
Why Interactives are the Next Big Thing in Content Marketing | Visually Blog
….an interactive U.S. map that lets families discover fun ideas for road trips this summer. Depending on what you select (your region, state, and family type), the map reveals a different travel destination for you to check out.
Toyota and HuffPo’s interactive map taps into the same formula that’s made BuzzFeed quizzes so wildly successful in terms of driving readership and engagement: giving people “personalized” results based on how they answer a series of questions.
Interactive quizzes and maps will continue to drive brand engagement going forward, and it’s because it’s not always enough to just make branded content informative or entertaining. It needs to be personalized.
Customized Product Explainers
Riding the same wave as personalized branded content comes customized product explainers.
It’s almost inevitable that you’ll have different customer segments – from active to inactive, corporations to small businesses – and the question for marketers has always been, how can I tailor my brand’s message to each of these customer types?
Instead of making a one-size-fits-all product explainer, with an interactive you can make a responsive interface that gives out tailored information based on each customer’s needs
Pete Deutschman 