The ‘Ice Bucket Challenge’: A case study in viral marketing gold | Digiday

I may be one of the only users on twitter not to be challenged to dump ice on their head. My day is coming but it may not be ice.

Several months back Kelly and Wing Lam were challenged to eat a green mound of frozen mush concocted by the amazing staff at OCs very own A Restaurant in Newport Beach as part of a dare. That dare spawned an awareness campaign which coincidently launches on September 30th. #DARE TO CARE benefits Project Hope Alliance and it’s going to be a blast.

Below is a great write up on the current campaign running with similar ideals by and for ALS. I recommend reading it if you are at all interested in the campaign.

There is also a compilation of the worst failed attempts. failed videos

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