When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it’s a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future
As I sit here thinking about the week ahead, I find myself truly disappointed to not be joining my friends and colleagues at this year’s Silicon Alley Sports event. On one hand, I’m appreciative of the opportunity to be busy with amazing client growth plans. On the other, I am sorry that I won’t see Darren’s vision take form in what will no doubt be another great year.
From performance to brand building and several tech offerings in between, Darren’s event is one of the best places to meet up with those who make moves in the media and connected marketing landscape.
Those of you interested in attending next year, let me know via DM. It’s an invite only event but I will be happy to bring a plus one next year if the fit is right 😉
I’ll be looking for photos and recaps from those of you going.
Here’s a promising metric for Amazon, in terms of its ability to maintain its current lead in the voice computing market: 42 percent of smart speaker owners have two or more devices, according to Edison Research. This figure is seemingly growing, too. Last year, there were about 1.18 Amazon Echo devices per Alexa household, but this new finding pushes the number to around 1.5 to 1.6 smart speaker devices per household.
Not exactly apples to apples, but Echo still dominates.
Amazon today has a solid lead in voice computing, despite new entrants on the market like Google Home and soon, Apple’s HomePod. A recent survey estimates that Amazon has sold more than 10 million Alexa-powered Echo devices since late 2014. Morgan Stanley believes that figure could be more than 11 million. Amazon is also forecasted to control 70 percent of the voice-controlled speaker market this year.
The number of Internet connected devices that people have is going up, especially in North America.
There will be four networked devices and connections per person globally by 2021, according to the latest annual visual networking index forecast by Cisco.
However, in North America, there will be 13 networked devices and connections per person, up from eight last year.
The means that beyond smartphones and connected TVs, North American consumers will be adopting many more connected gadgets.
North America is well above the average by region when it comes to getting connected. For example, here are the projected number of networked devices and connection per person by region by 2021:
- 13 – North America
- 9 – Western Europe
- 4 – Central and Eastern Europe
- 3 – Latin America
- 3 – Asia Pacific
- 1 – Middle East and Africa
The end result is that all those connected devices will be creating new and massive data streams, much of which will be used to mine for new consumer insights.
During the same timeframe as the mass connected device adoption, broadband speeds will nearly double. Some of those speeds are already being delivered in the U.S. today by Verizon.
The speed and additional connections don’t necessarily mean that consumers will do things faster.
However, it does mean that consumer access to information and content, especially streaming video, will be accessible more quickly via more devices.
Over time, consumers are likely to lean more on their smart devices to automate tasks for them.
Today, this can be as simple as asking Amazon’s Alexa to order a coffee from Starbucks.
Tomorrow, this could involve the connected technology, powered by artificial intelligence, to know, in advance, when to order that coffee. And from where. And have it delivered via any number of means now in trial.
Check out @noalabs’s Tweet: https://twitter.com/noalabs/status/868497208047521794?s=09
One hope for display