Magic is when a brand embraces experiences where their customers can see, hear or taste them. 

When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it’s a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future

http://adage.com/article/guest-columnists/experiential-heart-branding/305726/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social

Missing my favorite event of the year assembled by @dherman76 

As I sit here thinking about the week ahead, I find myself truly disappointed to not be joining my friends and colleagues at this year’s Silicon Alley Sports event. On one hand, I’m appreciative of the opportunity to be busy with amazing client growth plans. On the other, I am sorry that I won’t see Darren’s vision take form in what will no doubt be another great year. 

From performance to brand building and several tech offerings in between, Darren’s event is one of the best places to meet up with those who make moves in the media and connected marketing landscape. 

Those of you interested in attending next year, let me know via DM. It’s an invite only event but I will be happy to bring a plus one next year if the fit is right 😉

I’ll be looking for photos and recaps from those of you going. 
http://www.siliconalleysports.com/new-page-1/

42 percent of smart speaker owners have bought a second device (or more) – TechCrunch

Here’s a promising metric for Amazon, in terms of its ability to maintain its current lead in the voice computing market: 42 percent of smart speaker owners have two or more devices, according to Edison Research. This figure is seemingly growing, too. Last year, there were about 1.18 Amazon Echo devices per Alexa household, but this new finding pushes the number to around 1.5 to 1.6 smart speaker devices per household.

Not exactly apples to apples, but Echo still dominates.

Amazon today has a solid lead in voice computing, despite new entrants on the market like Google Home and soon, Apple’s HomePod. A recent survey estimates that Amazon has sold more than 10 million Alexa-powered Echo devices since late 2014. Morgan Stanley believes that figure could be more than 11 million. Amazon is also forecasted to control 70 percent of the voice-controlled speaker market this year.

https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2017/06/23/42-percent-of-amazon-echo-owners-have-bought-a-second-device-or-more/amp/

There will be 13 networked devices and connections per person, up from eight last year

The number of Internet connected devices that people have is going up, especially in North America.

There will be four networked devices and connections per person globally by 2021, according to the latest annual visual networking index forecast by Cisco.

However, in North America, there will be 13 networked devices and connections per person, up from eight last year.

The means that beyond smartphones and connected TVs, North American consumers will be adopting many more connected gadgets.

North America is well above the average by region when it comes to getting connected. For example, here are the projected number of networked devices and connection per person by region by 2021:

  • 13 – North America
  • 9 – Western Europe
  • 4 – Central and Eastern Europe
  • 3 – Latin America
  • 3 – Asia Pacific
  • 1 – Middle East and Africa

The end result is that all those connected devices will be creating new and massive data streams, much of which will be used to mine for new consumer insights.

During the same timeframe as the mass connected device adoption, broadband speeds will nearly double. Some of those speeds are already being delivered in the U.S. today by Verizon.

The speed and additional connections don’t necessarily mean that consumers will do things faster.

However, it does mean that consumer access to information and content, especially streaming video, will be accessible more quickly via more devices.

Over time, consumers are likely to lean more on their smart devices to automate tasks for them.

Today, this can be as simple as asking Amazon’s Alexa to order a coffee from Starbucks.

Tomorrow, this could involve the connected technology, powered by artificial intelligence, to know, in advance, when to order that coffee. And from where. And have it delivered via any number of means now in trial.

THE SELF-INSTALLED SMART HOME REPORT: Why current smart home device owners are appealing to tech companies

BI Intelligence

Not that long ago, many home-appliance and consumer-electronics makers were gearing up for what they thought would soon be a rapidly growing market for smart home devices.

The instant popularity of the Nest thermostat, introduced in 2011, seemed to confirm their hopes. But those expectations were dashed in the coming years as the market for connected home devices later stagnated. 

Even with these challenges, many of the biggest consumer technology companies are now moving into the smart home market. For example, Apple, which recently released its self-installed smart home ecosystem, called the Apple Home, traditionally doesn’t move into a market until it’s very mature and only when it can release a perfected product. Further, Google this fall launched the Google Home and its companion ecosystem, hoping to jump into the voice-activated smart home speaker market, which Amazon currently dominates with its Echo product line. 

In a new report, BI Intelligence examines the demographics of the average smart home device owner and discuss why current smart home device owners are appealing to tech companies. The report also examines the plans of various tech giants in the smart home market and discuss their monetization strategies, and makes suggestions for how these companies can position themselves to make their products and devices more appealing to the mass market.

Here are some key takeaways from the report:

  • Tech companies primarily enter the market to enhance a core revenue stream or service, while device makers desire to collect data to improve their products and prevent costly recalls.
  • We forecast there will be $4.8 trillion in aggregate IoT investment between 2016 and 2021.
  • These companies are also seeking to create an early-mover advantage for themselves, where they gain an advantage by this head start on adoption.
  • Major barriers to mass market adoption that still must overcome include technological fragmentation and persistently high device prices.

In full, the report:

  • Details the market strategy of prominent tech companies and device makers, and analyzes why which ones are best poised to succeed once adoption ticks up.
  • Offers insight into current ownership through an exclusive survey from BI Intelligence and analyzes what demographics will drive adoption moving forward.
  • Explains in detail which companies are poised to succeed in the market in the coming years as adoption increases and mass market consumers begin to purchase smart home devices.

Gen Z Hates Your Ads … but They Love Your Videos

One hope for display

How do we solve for the death of display and consumer aversion to ads? Create a better experience for the end user, and start doing that with the video medium they embrace.

In fact, the industry has been morphing into video, and the speed at which it’s happening is picking up. Facebook has been quickly releasing new video-ad formats; shoppable video ads appear on Snapchat and Instagram; and Twitter partnered with Bloomberg Media on 24-hours-a-day news streaming.

Video completely reinvigorates a consumer’s end experience with an ad. For example, AOL found that mobile video ads are five times more engaging than standard banner ads, with technology and business verticals seeing over 800% higher engagement. Additionally, ads that incorporate video drive 9X as many post-click site visits as standard display ads.

Video is a versatile, engaging and sharable format — three key factors that any ad today needs to break through the noise in a saturated digital landscape.

Not only can video quickly deliver a message in an engaging way, people share well-crafted video with others. No one shares a display ad unit with their friends.

The static display ad will become one of those relics our children laugh about because, eventually, video will move into its rightful place as king of advertising. The industry needs to embrace this, and focus on better video user experiences (new formats, best practices on length, content and brand safety).

If the “Snapchat” generation is a barometer for what the future of consumer ad expectations will be, experience needs to overcome thoughtless monetization. It’s time for all advertisers — and the ad tech companies they rely on — to deliver.