This is a great example of how quickly an Internet of Things transforming technology can take off @dotlot

Consumers using digital voice assistants want some help from brands.

Primarily, many consumers want brands to help them improve their knowledge or help organize their daily lives.

However, the top thing they want their favorite brands to do is tap into their voice-controlled smart speakers to provide innovative new products, based on a new study on voice devices.

The study comprised a survey of 30,000 internet users aged 16 to 64 who used voice search within the last month or currently use a voice-controlled smart speaker. It was conducted by Global Web Index.

Here’s the breakdown of what voice tech adopters most want from their favorite brands:

  • 25% — Provide innovative new product
  • 24% — Improve knowledge and skills
  • 19% — Help simplify/organize daily life
  • 16% — Provide entertaining videos, content
  • 15% — Provide personalized recommendations for purchases

Researchers also found that more than a third (35%) of internet users plan to purchase a voice-controlled smart assisting within the next six months.

The adoption of smart speakers varies widely by age. For example, more than half of millennial internet users either use or plan to purchase a smart speaker. Here’s the breakdown by age of internet users who currently use a smart speaker or plan to purchase one in the next six months:

  • 57% — 25 to 34
  • 55% — 16 to 24
  • 49% — 35 to 44
  • 37% — 45 to 54
  • 27% — 55 to 64

This is a great example of how quickly an Internet of Things transforming technology can take off. And this is only one of them.

 

As seen on https://www.mediapost.com/publications/article/316335/voice-assistant-users-want-brands-to-provide-innov.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=108172&hashid=GDUskglhnvDLb35PkVj_E8-yz3s

Hey, Google “Did Alexa kill CES as we knew it?”

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Look closely. You will see in this image the epitome of CES 2018. Amazon Alexa, well positioned on the floor with a full year plus of partnerships and integration including CES 2017 where they dominated the strip, floor and discussion. Google, represented here (left, inside the booth), boxed in and relevant only to those who know where to look for it made incredible efforts to be recognized and part of the conversation at CES 2018. They succeeded as voice became the #1 topic at nearly all meetings and cocktail hours. Despite the showing, Alexa integrations and branding was on display 3 to 1.

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Barking “Hey, Google “and “Alexa…” make not a CES. As I reflected on my annual drive back from Vegas, a trip I have been doing for 17 years, I realized the difference between then and now comes down to the value the products are bringing to consumers.

 

THEN:  Back then (and up until about 3-4 years ago), CES was where new, verticalforming innovation debuted, and where products that made us more productive where recognized. (VCR, CD player, flat panel tv, gaming, IP TV)

 

What’s interesting to me here is that, in between each of these innovations, we found a period of time where the vertical was evolving and refining. Flat panel TVs were over $10,000 when they first came out and now you can buy them at Costco for $400.

 

So, where are we right now? Well, I think it is safe to say that 2018 was a year of convenience rather than transformation.

Convenience is what happens when the value proposition is not based on newness or major leaps forward but rather on evolution of the customer experience.

 

Hey, Google… Ask Alexa what is CES?

2017: CES: Consumer Electronics Show

2018: CES: Customer Experience Show

 

Products that were not part of the consumer electronics category before are, by nature of adding sensors or voice assistants, smart and now part of the conversation. The low(ish) cost to add tech to products means an onslaught of newcomers to CES which in-turn pushes the already crowded market into the streets, literally. App makers and artificial intelligence SAAS providers took over restaurants for the week and managed to create buzz alongside their clients, the manufacturers. If you didn’t already see it, a beauty company made quite the splash at CES this year.

 

Thursday morning, after several days of meetings, walking the floor, and demonstration after demonstration, I joined about 100 game changers at the Future Proof event co-hosted by MemBrain and Wunderman (Thank you to Jennifer Sullivan for the invitation). As attendees barely had their first sip of coffee, Cheddar Founder Jon Steinberg wasted no time and started off by posing a profound question about salience. While getting to a different question, Jon addressed the open room asking ‘in a world where 80% of a brand/product’s marketing dollars are spent on Facebook and Google, have we tipped over into a duopoly where a product has limited access to find saliency’? 

 

Just 12 hours later, Facebook made what could prove to be the most important announcement on this topic, addressing the way their algorithm promotes a brand or publisher’s quest for saliency in our personal news feed. This move will bring Facebook closer to its roots and create opportunities for brands and publishers to uncover new angles and platforms in the quest for saliency. Consumers have grown to become addicted to checking facebook (and other apps) enabling a behavior across demographics that is promoting data/information consumption at all times.

 

This attention to the word saliency really struck a chord and the irony was not lost on me as we sat in this room at the Consumer Electronics Show (CES) marking for many the end of a long-product development cycle. The efforts of the makers transfers to the marketers and here we were, talking about how challenging it is to find prominence on a social platform against headwinds of record breaking exhibitors and attendees fighting for a moment of their target audiences’ attention. Now put yourself in the shoes of the connected consumer, bombarded by content, clips and facts. 

 

For a second year in a row, I heard, “it all looks the same” and “there is not anything new”. As I commented last year, the innovation is not on the surface friends. We are entering a time where the show looks the same but what you see is not what’s new.

 

The ultimate challenge is to demonstrate the value within to the target customer and that challenge requires understanding and empathy and to do so with clarity. Too many “compatible with” statements may sound great, but the consumer experience gets cluttered and confusing pretty quick.

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The new value of customer experience is predicated on our ability to provide and extract data. That’s scary, right? No, it’s only scary to give over data when you are not getting value back. In a world where time is perceived to be the ultimate currency, convenience is the ultimate value.

 

Amazon and Google have a major role in the future of CES and, frankly, a responsibility to give back to the product makers who have embraced them and put them front and center on the floor. Long-live the spirit of innovation and the future of CES as the expo focused on convenience, experience AND innovation. Change is a good thing and I am excited to see how CES evolves again next year.

Prediction: AR with informed interaction
becomes the key driver to upgrade our phones (and glasses)

CNET captured a great list of notables worthy of sharing here: https://www.cnet.com/pictures/all-the-cool-new-gadgets-at-ces-2018/

Now, a few of my highlights where customer experience created value and where products inspired as seen by @DOTLOT and @THEBUDDYGROUP

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Western Digital and SanDisk have cracked the code for backing up images and videos from your phone or device while on the go, a feature that has become synonymous with the connected consumer, prosumer and mom-a-ratzi.

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@SharperImage is a favorite of mine. I can’t seem to walk through an airport without stopping and spending 20 minutes trying the latest gadgets. Be on the lookout for this smart roller complete with vibration mode. I may have cried a bit while trying this out.

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Yamaha showed off a self correcting motorcycle concept that not only looked amazing, promised to allow you to get to your destination safely.

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The most talked about item at CES this year, the folding machine powered by AI and controlled by voice.

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Want this guy teaching your kid? Someone invested a lot of money to prepare for that to be a reality.

Finally, having worked with Moverio (EPSON) for years, I had to check out Vuzix Blade in person. Where Moverio’s presence was primarily focused on the use of the glasses to maximize the drone flight experience, Vuzix integration of Alexa made the proposition of smart glasses interesting but proof is in the…frames. I am encouraged by Vuzix and hopeful others in the category step up their game to enable unique use cases and provide value to a market hungry for a new way to learn, engage and share.

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I’d also like to take this opportunity to thank may amazing team for all the great efforts to launch @DOTLOT at CES this year. DOTLOT is the only content company engineered for products that evolve. The response has been overwhelming and we are excited to help companies connect the dots between their products and people. www.dotlot.com and jeff@dotlot.com for more information.

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@ces with the team talking connected content

Today, The Buddy Group officially announced the evolution of DOTLOT- the first content company engineered for products that evolve.

I look forward to seeing my team thrive this week as they talk to current and future clients about the refined and innovative approach to educational and marketing content creation, distribution and measurement.

Spinning out DOTLOT allows the Buddy Group to stay focused on helping Brands “Be the Exception” while DOTLOT focuses on addressing the major challenges products face in today’s connected customer/ product relationship. Look for big announcements this week at CES and over the coming months.

If you are a product owner, manager or marketer, please visit http://www.dotlot.com and contact Jeff@dotlot.com for more details.

Excited to see this grow!

@mybuddypeted

It is almost here…the time of year I love so much… #CES

There is nothing better than starting off the new year in Vegas with 600 startups and over 4,000 exhibitors crammed in to 2.6 million net square feet. This January will mark my 20th year attending CES. I look forward to connecting with friends and hearing what has you excited for 2018 as I look to compile my annual recap.

Look for some exciting news coming from my team as well because, you know, we couldn’t let you get ALL the limelight.

2018 is going to be great! Hit me up and let’s connect @mybuddypeted or pete@thebuddygroup.com

Amazon Key’s big privacy test is now in your hands

Amazon Key uses the company’s new Cloud Cam security camera, a smart door lock and the new Key app to grant someone temporary access. A delivery person can unlock your front door using his phone, slide in a package, then lock the door again. The idea is to prevent packages from being stolen from the front stoop or have them get soaked in the rain.

https://www.cnet.com/news/amazon-key-launch-privacy-home-deliveries-cloud-cam/?ftag=CAD-03-10aaj8j

Great report on the key factors which lead to optimal video performance on Facebook

Facebook’s research team has published a new report which looks at the key components of the best performing videos on the platform, while also comparing the performance of the same video content across both Facebook and Instagram.

The impetus behind the research is obvious – Facebook offers a video ad option called ‘Placement Optimization’, which enables advertisers to reach people within their target audience across both Facebook and Instagram. But if video content optimized for Facebook doesn’t work as well on Instagram, the option might not prove beneficial, right?

Facebook Releases New Report on Video Performance Across Facebook and Instagram | Social Media Today

Placement Optimization will show your ads across Facebook’s platforms

To study the potential benefits of cross-platform video usage, Facebook worked with MetrixLab to first analyze 68 video campaigns in order to determine the key factors which lead to optimal video performance on Facebook. Of those 68, Facebook found that only 12% of them were considered ‘Outstanding’ performers, with the majority (78%) either ‘Sub-optimal’ or ‘Problematic’.

Facebook Releases New Report on Video Performance Across Facebook and Instagram | Social Media TodayAccording to MetrixLab, the top performers were able to differentiate themselves because they were designed specifically for Facebook, as opposed to being re-purposed TV ads or cross-posted from other platforms.

Based on this, MetrixLab put together a list of four key, Facebook-centric elements which saw video ads perform best on the platform:

1. Incorporate brand identity early (within the first 3 seconds)

2. Show the brand for at least half the video’s duration

3. Make the video as short as it can be and as long as it needs to be

4. Feature the message up-front for those who may not watch the whole video

These tips are fairly generic, and along the same lines as we’ve seen in other Facebook video reports, but given their repeated relevance in such studies, they do bear re-iterating.

When optimizing for Facebook’s feed, you need to consider that viewers will come across your video as they scroll, and with sound off (Facebook is moving to ‘sound on‘ by default, but you should still assume a significant number of viewers won’t have audio when viewing). As such, you need to deliver your messaging, prominently and efficiently, to maximize response.

Facebook Releases New Report on Video Performance Across Facebook and Instagram | Social Media Today

You can see how Red Bull have taken a Facebook-specific approach with their video assets

But as noted, how does that relate to Placement Optimization? If videos optimized specifically for Facebook perform best on the platform, do they also translate to the Instagram environment?

Unsurprisingly, according to MetrixLab’s research, they do:

“MetrixLab tested [80 ads] on both Facebook and Instagram, and found a crucial correlation in performance between the platforms. This means that ads that perform well in one feed will generally perform well in either feed.”

Facebook Releases New Report on Video Performance Across Facebook and Instagram | Social Media TodayThe research also confirmed their findings that videos not specifically optimized for Facebook performed poorly on both Facebook and Instagram, while feed-optimized videos also performed comparably similar across key performance metrics on both platforms.

But as noted, you’d expect Facebook-commissioned research to support the case for their ad products – otherwise, why would they make them?

And while the insights here are focused on paid ads, it’s interesting to consider the implications for video on each platform in general, that video optimized for Facebook will likely work well on Instagram. Both are feed-based systems, of course, so the correlation makes practical sense, but in order to maximize your social media marketing performance, it’s important to optimize for each platform, rather than cross-posting, so it’s not always the case that one format will work on another network.

The other – and arguably most important – element in this process is audience, and focusing your messaging on the right audience and strategic objectives for each platform, but still, there are some key considerations here for video creators, and important notes on optimizing your content.

In short, what works best for Facebook video likely works well on Instagram also, which may provide expanded opportunities for your video efforts.

You can read the full Facebook cross-platform creative report here.

https://www.socialmediatoday.com/social-business/facebook-releases-new-report-video-performance-across-facebook-and-instagram