“The next twelve months will be a critical period for the acceptance and adoption of wearable devices,” said Joshua Flood, a senior analyst at ABI Research.
“Aesthetic design, more compelling use cases, battery life and lower price points are the main inhibitors. How vendors approach these challenges and their respective solutions will affect the wearable market far in the future.”
group or department of Buddies will band together and host an “official” Friday Happy Hour. During each event, you can expect to see unique and tasty beverages coupled with a clever, engrossing activity. The Creative team held a movie trivia-themed event followed by our President’s Happy Hour which boasted a homemade, life-sized Jenga set. So when it finally came time for the Developers and QA to host ours, the pressure was on.
http://www.thebuddygroup.com/updates/happy-hour-at-work-theres-an-app-for-that
One of the best articles on the market of video ads. I especially love this image
http://digiday.com/platforms/5-charts-growing-market-digital-video-ads/
Proud to collaborate yet again with the impressive will.i.am as he launches ill.i.am. I am that going to ditch the “one pair per 24 months” trend and start getting all hip with my glasses…look out!
http://www.highsnobiety.com/2014/09/16/will-i-am-eyewear-collection-ill-i-optics/
3D Robotics, a company which develops drones for both commercial and consumer use, announced that Richard Branson has invested in the company. I find this interesting as he has experience with the FAA, a major industry issue for drones.
https://gigaom.com/2014/09/15/drone-company-3d-robotics-lands-an-investment-from-richard-branson/
Seatylock Turns Your Seaty Into A Locky and it’s a pretty amazing design.
http://techcrunch.com/2014/09/16/seatylock-turns-your-seaty-into-a-locky/
Part of the failure to create a sleek, stylish, and functional piece of wearable tech stems from the fact that fashion designers haven’t been dabbling in the wearable space for very long. While designers like von Furstenberg have been quick to jump on the wearable tech bandwagon, with the designer sporting Google Glass on the runway as early as 2012, she’s largely been the exception, not the rule.
Is the runway ready for high-tech fashion?
http://kernelmag.dailydot.com/issue-sections/headline-story/10245/runway-high-tech-fashion/
“If it’s not meaningful then it’s just another gimmick,” says Rissin. “It really comes down to the brand and how adventurous they are.”
If you own a piece of Apple tech there’s a good chance you’ve visited one of their retail locations. Every detail of each Apple store has been designed and planned out to influence the customer into spending more money as they shop and browse. Here’s how it works.
http://www.businessinsider.com/apple-store-layout-makes-you-spend-2014-9
This article highlights Kraft and their hightened focus on content. I see them as a pioneer as far as branded content marketing goes and tip my hat for their analytical approach to storytelling.
Pete Deutschman 